Successful brand builder with proven ability to lead cross-functional teams in development of strategic positioning, product and creative conceptualization for US Hispanic market. Contributions include market opportunity assessment, brand strategic and communications development and execution for traditional/digital media, promotion/shopper marketing, Community and Corporate communications. Experience encompasses diverse disciplines and Fortune 500 businesses. Fluent in English and Spanish.
- Pasadena High School1982
- Mobile Food Truck Promotions GroupVP National Accounts, presentWho we are” Mobile Food Truck Promotions Group is owners and operators of food trucks & ice-cream trucks national, and we provide our mobile food truck medium to agencies and experiential outdoor marketing companies in the US, Mexico and Canada. For dynamic and creative consumer engagement programs in a variety of locations and environments.
Los Angeles CA
Food trucks: Your restaurant’s new way to expand | Food Trucks content f...
It looks like the food truck model is being co-opted by corporations in search of rapid growth.
Make the most of your restaurant's food truck menu | Food Trucks content...
A new food truck venture helps a brick-and-mortar chain deal with ownership succession issues while creating an incremental revenue stream.
MediaPost Publications Experience Creates More Loyalty Than Price 05/06/...
Experience Creates More Loyalty Than Price - 05/06/2013
Learn from the masters - Features - Private Label Store Brands
Retailers could borrow best practices from the national brands to create compelling packaging that sways consumers to a sale.
MediaPost Publications Emotion Rules: But I Just Need It To Work 04/30/2013
Emotion Rules: But I Just Need It To Work - 04/30/2013
From Bitcoin To Pepsi Pesos And Beyonce Bucks: Is This The Future Of Cor...
There was a time when most America cash came from companies not the government. Is Bitcoin just the beginning of a revolution
Brands Need More Than Targeting to Win With Facebook
New targeting options are great, but brands shouldn't think better-placed ads are the real value from Facebook, writes Questus' Jeff Rosenbl
At the 2013 James Beard Awards, Latinos are the ones to watch
It’s no secret that Latinos have steadily risen in prominence when it comes to our influence on the national culinary … Read More
MediaPost Publications Friend-To-Friend Marketing To The Rescue 04/29/2013
Friend-To-Friend Marketing To The Rescue - 04/29/2013
MediaPost Publications The Tablet vs. Smartphone Shopping Revolution 04/...
The Tablet vs. Smartphone Shopping Revolution - 04/25/2013
MediaPost Publications Younger Consumers Seek Good Brand Experience 04/2...
Younger Consumers Seek Good Brand Experience - 04/23/2013
The biggest reason advertising is failing - iMediaConnection.com
Today's marketing model is broken, but why? No other movie explores the reasons better than "The Naked Brand," produced by the ad agency Que
Canada Unleashes Poutine-Dishing Food Truck in Mexico
Last week, the Canadian government opened up its first taxpayer-funded food truck in Mexico City in an attempt to promote Canadian cuisine,
MediaPost Publications In Food Shopping, Brands Are Big Losers 04/18/2013
In Food Shopping, Brands Are Big Losers - 04/18/2013
10 Must-Try Food Trucks for Spring Around the U.S. | Zagat Blog
10 Must-Try Food Trucks for Spring Around the U.S.
MediaPost Publications Brands Should Get Consumers To Speak Their Langua...
Brands Should Get Consumers To Speak Their Language - 04/17/2013