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Jesse Hernandez
Works at Mobile Food Truck Promotions Group
Attended Pasadena High School
Lives in Pasadena CA
563 followers|76,221 views
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Work
Occupation
VP National Accounts
Skills
Advertising and Marketing Food Truck Promotions
Employment
  • Mobile Food Truck Promotions Group
    VP National Accounts, present
    Who we are” Mobile Food Truck Promotions Group is owners and operators of food trucks & ice-cream trucks national, and we provide our mobile food truck medium to agencies and experiential outdoor marketing companies in the US, Mexico and Canada. For dynamic and creative consumer engagement programs in a variety of locations and environments.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Pasadena CA
Contact Information
Work
Phone
310-341-6731, 310-341-6731
Email
Address
Los Angeles CA
Story
Tagline
MULTICULTURAL MARKETING PROFESSIONAL
Introduction

MULTICULTURAL MARKETING PROFESSIONAL
Successful brand builder with proven ability to lead cross-functional teams in development of strategic positioning, product and creative conceptualization for US Hispanic market. Contributions include market opportunity assessment, brand strategic and communications development and execution for traditional/digital media, promotion/shopper marketing, Community and Corporate communications. Experience encompasses diverse disciplines and Fortune 500 businesses. Fluent in English and Spanish.

Bragging rights
Best at marketing and advertising
Education
  • Pasadena High School
    1982
Basic Information
Gender
Male
Other names
Mobile Food truck Promotions Group.Food Truck Promotions
Jesse Hernandez's +1's are the things they like, agree with, or want to recommend.
Food trucks: Your restaurant’s new way to expand | Food Trucks content f...
restaurant-hospitality.com

It looks like the food truck model is being co-opted by corporations in search of rapid growth.

Make the most of your restaurant's food truck menu | Food Trucks content...
restaurant-hospitality.com

A new food truck venture helps a brick-and-mortar chain deal with ownership succession issues while creating an incremental revenue stream.

Learn from the masters - Features - Private Label Store Brands
www.plstorebrands.com

Retailers could borrow best practices from the national brands to create compelling packaging that sways consumers to a sale.

From Bitcoin To Pepsi Pesos And Beyonce Bucks: Is This The Future Of Cor...
www.fastcompany.com

There was a time when most America cash came from companies not the government. Is Bitcoin just the beginning of a revolution

Brands Need More Than Targeting to Win With Facebook
www.digiday.com

New targeting options are great, but brands shouldn't think better-placed ads are the real value from Facebook, writes Questus' Jeff Rosenbl

At the 2013 James Beard Awards, Latinos are the ones to watch
nbclatino.com

It’s no secret that Latinos have steadily risen in prominence when it comes to our influence on the national culinary … Read More

How to Take the Guesswork Out of Your Advertising
www.inc.com

Tired of relying on focus groups to test ads? Affectiva's facial-reading software knows what people watching your ad really think at any mom

How to Consistently Outsell Your Competitors
www.forbes.com

You can be producing the most innovative product or service on the market, but if you can't convince people to buy it, your hard work sadly

The biggest reason advertising is failing - iMediaConnection.com
www.imediaconnection.com

Today's marketing model is broken, but why? No other movie explores the reasons better than "The Naked Brand," produced by the ad agency Que

Canada Unleashes Poutine-Dishing Food Truck in Mexico
eater.com

Last week, the Canadian government opened up its first taxpayer-funded food truck in Mexico City in an attempt to promote Canadian cuisine,

MediaPost Publications Brands Should Get Consumers To Speak Their Langua...
www.mediapost.com

Brands Should Get Consumers To Speak Their Language - 04/17/2013

Why OOH?
www.slideshare.net

OOH media is known to be ubiquitous, accountable and bold, however the medium continues to evolve further as we see convergence across all m