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Andrew Liwanag
60 followers -
Chicago SEO - Ecommerce
Chicago SEO - Ecommerce

60 followers
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We've been doing lots of work to clean up the visual design of our search results, in particular creating a better mobile experience and a more consistent design across devices. As a part of this, we're simplifying the way authorship is shown in mobile and desktop search results, removing the profile photo and circle count. (Our experiments indicate that click-through behavior on this new less-cluttered design is similar to the previous one.)

For more information on using authorship on pages of your website, check out https://support.google.com/webmasters/answer/1408986
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Why I Was So Transparent About Our Penalty

A lot of folks thought Portent's transparency about the Google penalty was remarkable. To me, it was our only option. Here's why:

1. As +Sara Lingafelter says, "transparency is insurance." By telling 100% (well, 90%) of the story to the world, we controlled the story, instead of getting run over by it.

2. I knew bloody well it'd get out anyway.

3. Might as well try to get something positive out of it, teach the community a bit and get us a little favorable chatter.

4. We needed more links to replace all the ones we're losing :)

5. Keeping it quiet ran completely against Portent's personality as a company. 

6. I suck at keeping secrets.

It was still risky. But to me the risks of keeping quiet were far worse. Someone outing us, or even lying about how we got penalized, could've done a great deal of harm. 

Hope that makes sense,

Ian
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I don't post SEO/search/webmaster videos here very often, because this is my personal G+ account, but this is an in-depth (8 minute!) video that explains some of the criteria we use when we decide whether a link is paid or not. Roughly, here are some of the important questions we ask:
- What is the value of the gift, product, or service?
- How close is the gift, product, or service to actual money?
- Is it an outright gift or a loan?
- Who is the intended audience?
- Is the intent of the gift to get links?
- Would the gift be a surprise to third party?

My guess is that anyone who has been involved with SEO for a while would intuitively understand these criteria, but it's helpful to clarify some of the questions we ask. Bear in mind that well over 99% of the time, paid links that pass PageRank are abundantly clear--because actual money is changing hands--plus we reserve the right to adapt our criteria when we see new types of spam or abuse.
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Ellen DeGeneres’ Oscars Selfie Is The Most Retweeted Tweet Of All Time, Breaking Two Million Retweets http://bzfd.it/1jLtLxU
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