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Crackerjack Marketing
36 followers -
Smart marketers who love digital and social media
Smart marketers who love digital and social media

36 followers
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You can exit a blog gracefully with a simple post and some information on where else to find your brand (or you). http://crackerjackmarketing.com/blog/close-social-media-account/
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A good social media policy does not constrain your employees' personal self-expression, but makes it obvious for them where to draw the line. http://crackerjackmarketing.com/blog/social-media-policy/
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Good follow through is really no different than what your mom taught you about thank you notes: short, timely, relevant. http://crackerjackmarketing.com/blog/blogger-outreach-followthrough/
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If PR is going to continue to gain ground in social, they must be ready to create, pitch and win budgets that go well beyond the traditional PR purview. http://crackerjackmarketing.com/blog/pr-may-not-win-social-media-agency-wars/
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To develop and deliver fully integrated social media programs, social marketers need to be able to consider the entire range of tools and tech that power every type of campaign, or else they will be too narrow in their thinking and their campaigns will start to look stale and repetitive. http://crackerjackmarketing.com/blog/case-social-media-agencies/
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Part of theraison d'etrefor most blogs is to be able to authentically participate in a conversation, so keeping your calendar loose enough to accommodate spur-of-the-minute posts on hot topics or in response to someone else's blog, Tweet, or article is key. http://crackerjackmarketing.com/blog/editorial-calendar-continued-blog-calendar-template/
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Program out your calendar to reflect your company's products or services, to ensure that you're providing content that covers your most important products or speaking to the different types of people in your audience. http://crackerjackmarketing.com/blog/editorial-calendar-continued-9-ways-program-blog-content/
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Think long and hard about your audience members and what they want/need, and then provide a high-value prize that suits your audience yet fits within your budget. http://crackerjackmarketing.com/blog/guide-successful-pinterest-promotions/
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Curate your own media outlet by tweeting links and information in your niche or areas of interest. http://crackerjackmarketing.com/blog/twitter-for-writers/
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With more than three-fourths of teen Internet users using social media, it makes sense for brands connect with teens via social platforms. http://crackerjackmarketing.com/blog/reaching-teens-using-social-media/
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