For users who do not understand what real development and content creation is, this video is a superbly informative take on the simplicity of attaining reasonably good search rankings. I am always fighting charlatan SEO companies that promise my clients or client prospects that they can achieve a number-one ranking on "page one of Google". I tell them not even Google would make such a promise. Because there are so many myths and so much disinformation flying around about what constitutes good development, an entire "SEO industry" has emerged that plays on the "fear of invisibility" and "loss of business". There are no great mysteries to composing a sound website that is informative and can convert those visitors into buyers. Sometimes the process takes longer than we would like, but that process does work. One simply has to invest for the long-term and not for the next week or month. What blows my mind is the fact so many qualified web and content developers are still using black-hat tricks to get their clients' sites ranked well, only for those sites to eventually require more work to maintain a reasonable search presence when algorithms change. In other words, the black-hat tricks force companies to spend more money, later, to clean up the damage done by an algorithm update or a penalty, which is great business for the charlatans. However, those practices certainly leave me and many other white-hatters having to answer for an entire segment of an industry that has run afoul of legitimacy and trust. So, thank you, Matt, for this one. I just wish other developers would speak loudly about these issues.