BAM! Pinterest kicks products and recipes up a notch.
Have you ever watched Emeril on TV? Not only does he create awesome food, but his unbridled enthusiasm is amazing. And if you've ever watched his live show, you know that the most-anticipated part of every dish is when he "kicks it up a notch" - usually by taking a pinch of his cayenne-based special seasoning and shouting "BAM!"
The folks at Pinterest did just that.
Pinning cool products and great-looking food has been the staple of Pinterest since its launch in 2010. Now, products are going to include Prices, Description, Availability and better linkage to the source. Recipes will include Cook Time, Ingredients and Services, and even Movies get into the act with ratings, cast information and more.
This is awesome for us users, as we can find out even more about what we're looking at and make faster decisions. I know those Batman-inspired, platinum USB storage cufflinks look cool, but now I can see that they only cost $45 and maybe I can actually entertain the idea of buying them. Or, more practically, I'm looking for a great Italian dish that I can make for my family and now, at a glance, I can see what's in that great-looking lasagna and whether or not I can even get those ingredients, without having to click through to a website.
And for businesses? Whoa. Stop reading and click through to the story right now, because you need to get started on this today.
If you weren't using Pinterest before to promote your products, that needs to become your top priority
for this week.
So check out these changes, and I've love to hear what you think, both as Pinterest users and as businesses taking advantage.Thanks for reading! #Pinterest #SocialMedia #eCommerce #Business