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Matt Janaway
1,415 followers -
Imaginary Black and White animals taste nice barbecued.
Imaginary Black and White animals taste nice barbecued.

1,415 followers
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I was in a bakery last weekend. Placed on the shelf above the birthday cakes, they had confetti, candles, and snow sprays. It seems obvious that anyone buying a birthday cake is also likely to buy confetti and candles, yet many online marketers ignore such simple cross-selling opportunities. Maybe it's because Google doesn't always consider cakes and confetti "related search terms," which is incredible considering the algorithmic power of Google!

So how can we find out what people searching for our products are also searching for? Read more to find out...

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Pleased to have been featured on this list. I'm in the company of some great marketing minds so be sure to check them all out!

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This is very sound advice. I probably ought to start investing a little more wisely.

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Please feel free to join +David Sayce, +Moosa Hemani, +Kate Vasylenko, and myself for an #eCommerce webinar. Tonight at 6pm (UK time).

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The promises of automated marketing are big: more leads, more conversions, more sales … less work...

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E-commerce bounce rates average 33.9% and go as high as 68%. Cart abandonment rates of more than 66% add to the problems that any e-commerce business faces. The growing showrooming trend further threatens the very existence of online businesses. #ecommerce  

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Social media should no longer be regarded as a choice for your business—it’s a must. #socialmedia   #socialmediamarketing   #socialmediatips   #smm  

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Picked up my new car last weekend only for someone to bump into it in a car park (while I wasn't in the car) after only 2 days of ownership and less than 100 miles on the clock. This shot was pre-bump. Looking forwards to getting it back from +BMW in a week or so - back to how it was when it came off the production line a couple of weeks ago! #BMW   #MPerformance   #MPower  
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Recent research shows that 53% of businesses spend less than 5% of their total marketing budget on conversion optimization. 35% of the businesses report a conversion rate of less than 1%. It wouldn't surprise me if a good chunk of businesses don't even know their eCommerce conversion rates. For this reason, I will be highlighting some incredibly useful and actionable tips which will be almost guaranteed to help turn wasted visitors into paying customers.

Read more: http://www.searchenginepeople.com/blog/25-conversion-rate-boosters.html

#CRO   #conversionoptimization   #ecommerce  
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