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Amanda Maksymiw
Works at Lattice Engines
Attended University of Massachusetts Amherst - Isenberg School of Managment
Lives in Boston
3,236 followers|65,847 views
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Amanda Maksymiw

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This article shares insight on how to smartly find and generate new leads for marketing and sales.
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Amanda Maksymiw

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Thrilled to see Lattice described as a leader in the latest Gartner report #predictiveleadscoring  
Lattice has been recognized by Gartner in its Market Guide on predictive marketing.
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What's coming up for marketing and sales next year? 30 thought leaders weigh in in +Lattice Engines Headquarters latest ebook
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Watch what happens when sales and marketing duke it out in a good old fashioned dodgeball game. 
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Last week, Salesforce bought sales data intelligence startup RelateIQ for $350 million. But that’s just the latest deal in the marketing tech sector, which has seen several billion-dollar acquisitions in the past couple of years.
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We analyzed over 1 million leads from our customers. Here's what we found.
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What is the secret to +Matt Heinz's success in marketing? #MKTGgenius  
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This ebook from CRM expert Paul Greenberg for Lattice offers insight for B2B sales leaders on how to get more out of modern marketing.
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Even though many of us are over hearing about issues with marketing and sales alignment, the truth is that it is an issue that pervades hundreds of companies. In the spirit of having a little fun, we thought we’d have one company duke it out, old school style – with a friendly dodgeball game. Watch what …
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Newest ebook from the @Lattice_Engines crew on #predictiveleadscoring  
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Is predictive the way of the future? Cool to see our infographic posted on +VentureBeat 
Last week, Salesforce bought sales data intelligence startup RelateIQ for $350 million. But that’s just the latest deal in the marketing tech sector, which has seen several billion-dollar acquisitions in the past couple of years.
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The impact of predictive scoring on +DocuSign's business is incredible. 131X ROI! Here's some background on its story, along with some key lessons and tips.
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People
In her circles
180 people
Have her in circles
3,236 people
Stewart Robinson's profile photo
PARAMESWAR RAO BANDARU's profile photo
SARINA SHAKLEE's profile photo
Suzanne Holms's profile photo
Dan Trinidad's profile photo
KALL CARVALHO's profile photo
jean felipe's profile photo
Jcrix Okoye's profile photo
Patricia Atrian (Pati)'s profile photo
Work
Occupation
Content Marketing Manager
Employment
  • Lattice Engines
    Content Marketing Manager, 2012 - present
  • OpenView Venture Partners / OpenView Labs
    Marketing Associate, 2008 - 2012
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Currently
Boston
Previously
Story
Tagline
Interested in content marketing and influencer marketing.
Introduction
Amanda Maksymiw is the content marketing manager for Lattice Engines, a leader in B2B sales intelligence software helping Fortune 5000 companies sell smarter and achieve a 6-14% increase in sales productivity within one year of deployment through Intelligent Targeting, Contextual Conversations and Measurable Execution.  She is responsible for setting and managing the company's content marketing strategy including creating, producing, and publishing engaging content.

Amanda graduated from the Isenberg School of Management at the University of Massachusetts Amherst with a BBA in Marketing, summa cum laude. During her time at UMass, she worked with a national publishing firm, Channing Bete Company, on a marketing plan for its home healthcare pamphlet product line, and interned at Bidwell ID, a strategic branding firm.
Education
  • University of Massachusetts Amherst - Isenberg School of Managment
    Marketing
Basic Information
Gender
Female