Amanda Maksymiw is the content marketing manager for Lattice Engines, a
leader in B2B sales intelligence software helping Fortune 5000
companies sell smarter and achieve a 6-14% increase in sales
one year of deployment through Intelligent Targeting, Contextual
Conversations and Measurable Execution. She is responsible for setting
and managing the company's content marketing strategy including
creating, producing, and publishing engaging content.
Amanda graduated from the Isenberg School of Management at the
University of Massachusetts Amherst with a BBA in Marketing, summa cum
laude. During her time at UMass, she worked with a national publishing
firm, Channing Bete Company, on a marketing plan for its home
healthcare pamphlet product line, and interned at Bidwell ID, a
strategic branding firm.