The truth is: MOST PR pros simply don’t know how to pitch the media by phone.
That was the question Muck Rack was created to answer in early 2009. Media pundits were doubting the credibility and value of all “user generated content” on Twitter. Meanwhile Sawhorse Media, a Brooklyn-born startup aiming to uncover the best of the real-time web, launched the Shorty Awards for top Twitter and social media content creators and noticed that the press section at the award ceremony ran out of food and drink because so many journalists showed up.
By verifying the journalists on social media who do the muckraking for major media outlets and analyzing what they say in real time, Muck Rack delivers a glimpse of tomorrow’s newspaper to you today.