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Brown Bear Media
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Small web design and digital marketing agency that delivers big results.
Small web design and digital marketing agency that delivers big results.

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Advice on measuring how social media activity turns into actual business results using Google Analytics.
How to Use Google Analytics for Social Media Measurement
/via +Simply Measured  #analytics   #measure  

"Most social marketers would agree that tying social media marketing to actual business results is a very difficult task. Social media marketing, in comparison to traditional media and alternate forms of digital marketing, is still in its infancy. As the tools marketers use become more sophisticated, and our strategies more refined, the role social media marketing plays in impacting business growth will become easier to quantify."

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How to plan and budget for #SEO campaigns. Set goals, set budget and allow time for work to take effect. http://www.forbes.com/sites/joshsteimle/2015/04/23/how-to-plan-and-budget-for-seo/

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Today Google have updated the algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format. http://ow.ly/LJBa1

As part of this launch Google are also introducing support for schema.org structured data for websites. Site name http://ow.ly/LJCbJ and breadcrumbs http://ow.ly/LJChz

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No need for mobile xml sitemap says Google's John Mueller https://www.seroundtable.com/google-mobile-sitemaps-20137.html

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Bing catches up with Google and starts showing #mobile friendly label in mobile results pages https://www.seroundtable.com/bing-mobile-friendly-label-20135.html

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Latest work from BBM. A refresh of luxury travel blog Couture Traveller to inspire adventure and encourage longer browsing on site http://www.couturetraveller.com/
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