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Blue Branch
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2018 Standard Mileage Rate Goes Up, IRS Announces - The IRS has released the 2018 standard mileage rate, and it reflects a slight increase over 2017’s rate.  The Internal Revenue Service also set the standard mileage rate for medical and moving purposes. Beginning January 1, 2018, the IRS standard mileage rate for cars, vans, pickups or panel trucks will be: 54.5 cents per mile driven for business, up 1 cent from 2017. 18 cents per mile driven for medical or moving purposes, also up 1 cent ...
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7 Tips for Building a Career in Marketing - These simple tips will help jumpstart your marketing skills.
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10 Awesome Insights from Top Business Leaders - Inbound marketing is an effective strategy when it comes to growing your small business. It helps you attract customers to your site by providing valuable content. From there, you can guide them through your buyer’s journey, eventually converting them into customers. At the same time, inbound marketing establishes your business as a leader in your niche. More important, it doesn’t require a huge marketing budget or team. But I’ve learned no ma...
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3 Keys to Getting a Job In a Competitive Industry - No job is impossible to get when you have the right mindset.
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The Importance of Selling to Your Existing Customers - Once your business makes a sale, your job is far from over. If you want to establish long-term success, you have to continue selling to those customers over and over again. Small Business Trends spoke with Jamie Domenici, global Vice President of Customer Adoption and marketing for Salesforce at the recent Dreamforce conference in San Francisco. Part of Domenici’s job at Salesforce is reaching out to customers right after they purchase ...
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The Holy Trinity of Business Growth: People, Process and Metrics - How do you keep your company profitable as it scales above 50 employees?
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These 5 Factors will Change Your Approach to Startup Success - It’s virtually impossible to predict whether or not a startup will be successful with any accuracy, but there are a few telltale signs you can look at when seeking clarity in this area. Success, Failure and the Bleak Truth There’s something to be said for optimism as an entrepreneur. When launching a startup, you don’t really have much of a choice but to be hopeful. Unfortunately, the odds are stacked against you and the data sh...
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Hard Work? It's Not All It's Cracked up to Be. It May Even Be Irrelevant. Here's Why. - Ever hear of how Neflix let go of many of its hardest-working employees in favor of those who most greatly impacted the company's bottom line?
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10 Great Reads for Small Biz Owners Afraid to Conquer Big Data - Your business doesn’t need to be a billion-dollar, multinational company like Walmart, to make use of Big Data, artificial intelligence, etc. In fact, learning how to use this technology could be a distinctive advantage for a small business too. Many small and medium-sized businesses won’t take advantage of this potential edge. They assume that Big Data and artificial intelligence is reserved exclusively for large companies. T...
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A Business's Guide to Corporate Gifting - What to look for in a gifting vendor if you're not sure where to start.
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