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Which is the more powerful tool to guide marketing investment decisions? For all of us seeking growth, attribution is vital. Not all marketing investments will be profitable…
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UK mobile spend tipped to rise 90% overtaking newspapers

Mobile spend in the UK is expected to increase by 90% this year reaching an estimated £2.26bn, overtaking the ad investment placed in print display such as newspapers and magazines. According to forecasts by research group eMarketer, the continuing shift in media budgets towards smartphones and tablets, as well as the constant decline in print media explains the trend. eMarketer’s report estimates that mobile will account for 15.1% of total media spend this year, while newspaper spend is predicted to drop 5% to 13.8%.

#mobile   #mobileads   #advertising   #digitalmarketing   #media  
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Almost 99% of TV in 2013 was watched on a TV set
According to research by Thinkbox and BARB, traditional sets accounted for 98.5% of TV viewing in 2013. An average viewer spent 3 hours 52 minutes a day watching linear TV on a TV set and only 3 minutes 30 seconds on devices like tablets, laptops, and smartphones. The study also measured amount of content watched timeshifted via DTRs within seven days of the original broadcast. 81% of all timeshifted viewing is watched within two days of broadcast, while 47% is seen within 24 hours.

#tv #tvviewing   #customerbehaviour   #tvadvertising   #advertising  
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UNICEF Tap Project – don’t touch your phone to give water

In an innovative campaign by Droga5 and MediaVest, +UNICEF launched an app that measures how long you can go without touching your smartphone. For each 10 minutes you abstain, U.S. National Sponsor Giorgio Armani fragrances and other donors will fund a day of clean water for a child in need. “We think we can't live without our phones, so why not use them to provide something people actually can't live without: clean water” – UNICEF asks on the project’s website.

http://tap.unicefusa.org/

#charity   #charityfundraising   #water   #marketing   #mobilemarketing   #application   #app  
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UK consumers lead mobile shopping

New research by Google indicates that the UK lead Europe in using smartphones to make purchases. Their study reveals that 32% of Britons make a purchase every month on their mobile, considerably higher than Sweden (19%), Germany (15%), Italy (8%) and France (8%). The study also revealed that as UK smartphone usage increased year-on-year, the number of online consumers using the internet daily has also increased.

#customerbehaviour   #mobilemarketing   #smartphone   #advertising   #mobile  
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Shutterfly uncovers 60% more mobile conversions by measuring with AdWords cross-device conversions

By measuring estimated cross-device conversions in AdWords, Shutterly gained key insights into how its customers use multiple devices to buy Shutterfly products. 

Check out the full results and what they’re doing now here: goo.gl/HhmrVh
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Facebook shells out $19 billion to acquire +WhatsApp 
In a deal that shook media outlets worldwide, Facebook paid $16 billion (£9.6 billion) in cash and stock, plus additional $3 billion in restricted stock for WhatsApp – a smartphone messaging service, particularly popular in Europe and Asia. Boasting 450 million users, WhatsApp is said to be widely used by teenagers – a demographic that Facebook is desperately seeking. It is not clear how the Palo Alto giant plans to monetise the platform – currently WhatsApp doesn’t take ads, nor collects demographic data on users. But Brace yourself it is likely to change...

#facebook   #facebookmarketing   #businessnews   #displayadvertising   #socialmedia   #socialmediamarketing  
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MC&C - The media agency that will help you growth your business
Introduction

MC&C grows clients’ businesses using media and data. We work across all media channels including broadcast, print and digital on both acquisition and customer relationship development. We specialise in helping our clients understand the impact of multi-channel communications on both on- and offline relationships, and on the lifetime value of their customers. 

We solve business problems. We help fix business models that are broken, and we introduce clients to new opportunities and income streams. Everything we do creates value: we won't spend a penny of a client’s money without modelling and predicting results beforehand, and we always measure results afterwards, using bespoke software. 

We manage risk. Our experience means we’re good at identifying and minimising risk to your investment, whilst maximising the reward. We find we work best with clients who tirelessly seek new or better routes to market. We combine innovative ideas with our proven, strategic commercial focus. 

We work hard as a team and share our experience and knowledge in order to enhance our skills, so that together we can achieve great things for our clients. We firmly believe that “none of us is as smart as all of us”. 

We also out-perform our peer group when rate comparisons are made, and are frequently recognised for our achievements. In the last three years we’ve won 12 awards for clients, including the first ever DMA Media Planning Award and three Institute of Direct Marketing Business Performance Awards

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+44 207 307 6100
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Address
30 Gresse Street London W1T 1QR