I think this is a very good book we should all read next.
"A highly perceptive manifesto for a world gone digital from the Vice President of Digital Sport at Nike and the founder of AKQA.
Digital technology is changing the way people do business in every way imaginable, and if there is anything worth knowing about how to use it to innovate and grow, Stefan Olander and Ajaz Ahmed know it. Between them they have invented some of the most influential and iconic work for many of the world's leading brands. Written as a conversation between the two men, this manifesto is charged with cutting-edge content and ideas and presents seven new laws all businesses need to know in order to thrive, including "Convenient Is the Enemy of Right," "It's Easier Done Than Said," and "Have a Purpose Larger Than Yourself." Highly thought-provoking and utterly engaging, this book will turn perceptions about digital technology upside-down and arm readers with the knowledge to leave competitors behind and to create a better, smarter, and more inspiring future."