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Adam Kornblum
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HBO – Game of Thrones – Dragon 

He’s got a face only a mother could love. In this spot, one of the baby dragons from the hit show Game of Thrones is lost in a modern-day city searching for his mother. 

Time Warner Cable helps reunite them because—just like you—the dragon can watch HBO on any device, anywhere he goes. It’s one more way that Time Warner Cable helps you (and him) enjoy better.

The season premiere of Game of Thrones is on Sunday, March 31 at 9/8c. 

Click here to watch the ad: http://www.slideshare.net/OgilvyWW/game-of-thrones-dragon

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Some profile & page improvements, per your request

We spend lots of time listening to your feedback, and today we're launching some profile and page updates that you've been asking for. These include:

- A new tab for your Local reviews. In addition to your photos, +1's and YouTube videos, there's now a place for all your Local reviews. Highlight your favorite restaurants, or hide the tab completely via settings -- it's completely up to you.

- An easier way to edit your info. The 'About' tab now consists of separate cards (like Story, Places, and Links) -- each with its own prominent edit link. As always: you can share specific fields with specific circles, or keep them just for you.

- Bigger cover photos, with a better aspect ratio. Cover photos are much larger than before (up to 2120px by 1192px), and they display in 16x9 when fully expanded. This way more images can be used as cover photos, and there’s more room for your selection to shine.

Everything's rolling out gradually, so check back soon if you don't see it yet. Once it’s live (at plus.google.com/me), let us know your thoughts in the comments!

#googleplusupdate
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Some profile & page improvements
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My blog post on Social@Ogilvy-- "Offline Events Drive Online Traffic - #iHeartRadio"
"Offline Events Drive Online Traffic – #iHeartRadio" by Adam Kornblum, Social Business Producer, Social@Ogilvy

https://social.ogilvy.com/offline-events-drive-online-traffic-iheartradio/

Don’t let the word “radio” here confuse you into thinking it’s limited to the radio frequencies that you may tune into.

I had the chance to watch the iHeartRadio festival in Las Vegas over the weekend through the app on Xbox 360. Some of music’s biggest superstars and radio/TV personalities were there. The concert sold out in eight minutes, but that’s another story. My focus right now is to talk about radio, social media, and offline events.

The #iHeartRadio hashtag received 948 million impressions on Twitter during the two days in which the event took place. This can be divided up into 216,593 tweets. That’s incredible!

What’s interesting about the mention type was that 50% (108,817) of the tweets were done only by people at the festival, or those streaming it live through the iHeartRadio/station website, Xbox 360 or Yahoo Music. That’s great participation.

Here are three quick things that you should take away with after reading this.

1) “Backstage” – ...

Read more here:

https://social.ogilvy.com/offline-events-drive-online-traffic-iheartradio/
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Wendy recaps about my birthday and the weekend!

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+WIRED Review: IS WHO'S GOT GAME? A GAME FOR YOU?

http://www.wired.com/geekmom/2012/07/whos-got-game/

"GeekMom approved?: Yes – conditionally. I wouldn’t play this while the kids are up, and I don’t know that I would feel comfortable playing it with people I had never played board games with before. But, it is fun.Though I would probably not read any of his books by choice, Neil Strauss’ Who’s Got Game? is a game I would choose to play again."
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Amazing. 

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Film School Rejects: "From Book to Board Game to Box Office: An Interview with 'The Game' Writer Neil Strauss"

You know what Dune, Starship Troopers, and Harry Potter have in common? They were all books that became games before they were movies. It happens more often than we realize, and it happens almost exclusively to sci-fi and fantasy.

That’s why Neil Strauss’ undercover pick-up artist memoir “The Game” just might be the first of it’s kind. Not long ago, fearless board game designer Adam Kornblum presented the best-selling author with a prototype for a party game based off of his book, the end result being “Who’s Got Game.”

As something originally designed as a tool to meet other people, the game tied perfectly into the book’s original themes. And while it’s not unusual for a self-help book to transfer over into the board game genre, what’s odd is that since this book is also soon to become a film starring James Franco – it just might be the first self-help book to become a game before a film.

READ MORE, CLICK BELOW

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10 Tips on Writing from David Ogilvy

On Sept 7th 1982 Ogilvy sent this internal memo to all his employees, it was titled "How to Write." It is direct. It is effective. It is brilliant. 

(PS the book he recommends in #1 is http://goo.gl/4J6Rf)
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The better you write, the higher you go in Ogilvy & Mather. People who think well, write well.

Woolly minded people write woolly memos, woolly letters and woolly speeches.

Good writing is not a natural gift. You have to learn to write well. Here are 10 hints:

1. Read the Roman-Raphaelson book on writing. Read it three times.

2. Write the way you talk. Naturally.

3. Use short words, short sentences and short paragraphs.

4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.

5. Never write more than two pages on any subject.

6. Check your quotations.

7. Never send a letter or a memo on the day you write it. Read it aloud the next morning — and then edit it.

8. If it is something important, get a colleague to improve it.

9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.

10. If you want ACTION, don’t write. Go and tell the guy what you want.

David

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NextLevelGuy.com reviews "Who's Got Game?" by @NeilStrauss and I. 
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