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Form and Fortune

Absolutely fantastic piece by Evgeny Morozov putting Apple in the historical context of industrial design, and exploring the question of Steve Jobs as a philososopher.

http://www.tnr.com/article/books-and-arts/magazine/100978/form-fortune-steve-jobs-philosopher?passthru=NjBmMzkyYjk0Y2ZlMTY0MzgxYmIzMjY3NDhlMjRiOWM

Here, a section on the debt to Bauhaus:

"The task of the designer, then, was not to please or to innovate. It was to uncover and to reveal—rather like scientists; for design is just a tangible, natural, and objective byproduct of history. As Michl put it, “Functional forms do not simply appeal to taste, because they are a matter of truth—and truth does not pander to taste.” It is no wonder that the functionalists loved to tout the supposed timelessness of their forms: truth, after all, has only one timeless form, or so many members of the Bauhaus believed. (That the modern epoch may eventually come to an end and be followed by an epoch with a different set of values and needs did not occur to them.) It’s no wonder that the highest compliment that Jony Ive could bestow on Dieter Rams was to call the design of his products 'inevitable.'"

The piece starts with a riff on the shallowness of Isaacson's biography, but soon goes into an amazing romp through design antecedents for Jobs' philosophy of design. A must-read for Apple enthusiasts.
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