The Difference Between Online Shopping Logos and Real-World Mall Logos
The Internet is a remarkable invention of our generation; one that has largely changed our lives and values. However, some of our pre-Internet activities are still preferred. Research has shown that despite the long list of benefits of e-shopping, people still prefer to visit the shop themselves and purchase the product on their own. They are not even attracted to the incentive of saving hours through buying a product online. On the other hand, there is a continued shift in the preferences of customers and it has been noted that, with the expansion of technology and some other cultural factors associated with globalisation and corporate culture, people have started inclining towards online shopping.
Keeping in mind the difference in the pros and cons of these two buying methods, there must be some difference in online shopping logos and logos for real-world superstores. Let's look at the advantages of both methods to decide what should be depicted by your brand mark, depending on whether you run a website or a store.
Click and Shop!
The main benefit of purchasing anything from the web is the speed with which you can purchase an item. With just a few clicks and filling in some important details about your credit card, you'll become the owner of that article. Compare it with the number of hours you need to reach the market through traffic jams, to find a parking spot, to seek out the right shelf and, then, your desired item on it, and, finally, to wait in the queue in front of the sales counter. All this activity not just requires time, it is too tiring and depressing as well.
In addition, there is a bulk of information available on Internet so it's very much easier to research market prices and varieties. In a mall, there is usually a limited variety and the prices are relatively high and fixed. Many e-retail stores even offer discounts and free shipping.