Is it possible to use your LinkedIn profile to grow your business? Absolutely! The problem is, the network is focused on helping you to get hired. So if you're already hired - you're running your own business and you want to connect with clients and grow your business, your approach to LinkedIn needs to be a little different.
This is my guide to how you can configure your LinkedIn profile to perfectly support you and your business. It's geared toward freelancers and small-to-medium business owners. If you are in fact looking for a job, many of these tips will still be of value to you.
01. Research Keywords for LinkedIn
02. Use a Current, Professional Profile Image
03. Consider Premium, and Then Add a Cover Photo
04. What's Your Name, and What Do You Do?
05. Offer Complete Contact Information
06. Grab a Custom URL
07. Make Sure Your Profile Is Visible
08. Consider a Profile Badge
09. Support Additional Languages
10. Update Your Connections
11. Update Your Background
12. Add Media / Links
13. Review Skills & Endorsements
14. Move Sections Around
15. Add / Update Projects
16. Add / Update Publications
17. Ask for Recommendations and Give Recommendations
18. Regularly Publish Posts
19. Review Group Memberships
20. Daily LinkedIn Activity
The infograph below details all of these for you, and of course the article goes into extensive detail on each item, complete with screenshots and links to references.
Learn more: http://owl.li/yROYM
Do you use LinkedIn to promote your own business and get clients? If so, what other tips might you add, or what questions do you have?
#LinkedIn #SocialMedia #Business #SmallBiz
#SocialMediaMarketing #LinkedInTips #infograph
Web design and online marketing consultant living in the Pacific northwest. When I'm not working I like traveling, watching movies, meeting and learning from new people. The world is a big places and I am fortunate enough to have a career that helps make it seem smaller.
Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists
Google is increasingly rewarding broader marketing strategy, which means your job is evolving. It isn't enough to focus on search marketing;
See, Think, Do: A Content, Marketing, Measurement Business Framework
Siloed thinking is the primary reason businesses optimize for a local maxima, or fail. Use the See - Think - Do framework to radically evolv
Why You Should Be Doing Mobile Marketing, If You Aren't Already
It doesn’t seem so long ago that we were introduced to the magical world of the Internet. It became the fastest and most interactive way to
Enhance Your Yelp Listing By Adding Your Own Photos
Get more local customers by adding your own photos to your business listing on Yelp. Take control of your Yelp profile.