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Marketing the Magic
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I've said inbound marketing isn't right for every company, and that's true. Except it isn't! Let's talk about why.
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Marketing is more complicated these days. Ideas like inbound work, but we need to follow Mickey’s 7th Commandment: to tell one marketing story at a time.
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It’s tempting to blast our audience with way too much information. But, as the classic Disney attraction Peter Pan’s Flight illustrates, we can get this right.
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Any fan of the Disney theme parks knows about the inconsistencies in the story of the Haunted Mansion. What does this have to do with our marketing? Stay tuned!
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Should you compete with Disney directly for big keywords? Of course not, but what if the Google Keyword Planner is providing misleading data? Stay tuned!
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For goals to be as effective as they can be, there are 5 components - making up the acronym “SMART” - that we must use. Let’s talk about how we - and the Jungle Navigation Company, of course - can create and use “smart” marketing goals!
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Delight is a critical part of inbound marketing and business in general. Let’s talk about delight and how the Jungle Navigation Company can create some!
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Perhaps the most important part of your next #marketing campaign is the wienie.

Alright, when you’ve finished giggling, let me explain myself. Stay tuned!
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Episode 23 is out!

Inbound marketing is all about relationships, and the close phase of the methodology is no different. Let’s talk about how to move to the close the inbound way.

Read or listen here:
https://hubs.ly/H090shM0
Closing Leads the Inbound Way
Closing Leads the Inbound Way
marketingthemagic.com
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Today I’m going to tell you - in my infinite wisdom as a digital marketing expert (a demi-marketer, if you will) - how NOT to do marketing. You’re welcome!
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