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Chris Knipper
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Chris Knipper

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Reporting on every marketing tactic can make it hard for you—and your boss—to stay focused on real goals.
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Chris Knipper

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Coca-Cola takes content seriously, generating buzz around the world. Here we take a look at three awesome projects.
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Native advertising is the 800-pound gorilla in the room SMBs have never heard of. Big brands know all about native advertising. It's hot!
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It's interesting that a mean of 2 (2.2) people are involved in the buying decision during awareness, while a mean of 4 (4.3) people are involved at the decision stage. Here's an interesting post about it.
The decision stage is where the most buyers are involved. See this post for tips to developing the right buyer personas for this stage.
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Chris Knipper

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I hope to see you Tuesday at 6pm to Celebrate Inbound 2013! Meet me and my partner, John McTigue at the Pour House on Boylston Street, Boston.
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Here are some of the vendors in the content personalization space we a currently reviewing. Anyone having success with these, please let me know?  Thank you.

Gravity
DemandBase
TruCentric
BloomReach
Rovi
OutBrain
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I really like this article about how media companies can embrace inbound marketing to counter declining revenues. 

Why Media Companies Are Struggling (And How Inbound Can Help) http://blog.hubspot.com/media-companies-struggling-how-inbound-help-tl via @hubspot
Learn what the four biggest problems plaguing media companies are, and how inbound marketing can help address those issues.
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Have him in circles
45 people
Mary Planding's profile photo
Chris Nesbitt's profile photo
Saba Tariq's profile photo
Douglas Burdett's profile photo
Shawn Elledge's profile photo
Chad Pollitt's profile photo
Jim Fatou's profile photo
Keith Gutierrez's profile photo
Chris Knipper's profile photo
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