[Want to see how to handle online trolls? Bodyform just gave an outstanding, side-splitting lesson.]

Remember how yesterday we had an interesting discussion about brands on Google+ and how to properly engage your customers/users via social media? (See here if you missed it: http://goo.gl/iBi5J). Well, Bodyform just hit it out of the park in a brilliant and absolutely hysterical move, striking at the heart of the topic most every man is uncomfortable with: menstrual periods.

Follow the link to read the backstory about a man ranting about women's periods (with over 80,000 likes on his post!), and then watch the genius video the company made in response. A+. I hope they win some awards for this.
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