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Leah Presser
321 followers -
Writing marketing-focused content for businesses that sell to law firms.
Writing marketing-focused content for businesses that sell to law firms.

321 followers
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Use your blog to communicate directly with legal professionals in your target audience and earn their trust. Attract more interested site visitors by promoting compelling blog content via social media. Promote special offers in your posts to encourage engagement. Demonstrate the depth of your knowledge and experience by publishing authoritative content.”
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Make it personal, people. #SocialMedia scheduling software is nice - necessary, even. But as @copyblogger says: "It’s hard to care about a social media presence that has clearly been put on permanent “set and forget” mode."
https://buff.ly/2JrBySP
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Insightful article on the power of strong #content made with thought, planning, and care. Two years it took Nike to collaborate on one piece but it was worth it! How Big Rock Content Drives Major ROI via @newscred
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RT @BaretzBrunelle: B+B Managing Director @EE_Harrison shares her insights on legal tech go-to-market strategies in @Forbes. Check out the full piece! .
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My sentiments exactly: "For those interested in deeply understanding a problem or issue, well-researched, problem-solving long form content will draw readers in every time.” https://buff.ly/2Hodovx The caveat is that your #contentwriting has to be interesting & enjoyable.
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“The first step is to create compelling content, and the second is to use that content to convert visitors into leads.” Of course, you're not even close to accomplishing the first step without a fabulous #copywriter on your team!
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Heaps of free #marketing how-to's, templates, checklists, guides, etc. by @HubSpot | Marketing Resources Library https://buff.ly/2mg55WI
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Follow #blog promotion checklist to squeeze every last drop from your content, says @BrodyDorland.
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Seriously, my head is spinning with all the great ideas in here. And it's not like it's my first day at this! How To Create Awesome Blog Topics That Your Audience Will Love
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“if you invest in blogging, you’ll see an average of 4.5 more leads than those who don't.”
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