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BrandDirections
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Branding. Packaging. Marketing.
Branding. Packaging. Marketing.

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Is “naked” packaging something that can or should be achievable in consumer packaged goods? Some thoughts to consider: https://bit.ly/2IK7qCg
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By daring to be truly different and not focusing so much on creating patterns and embellishments that easily distract, Left Field Farms has a very effective shelf presence. Our latest "PackagingFINDINGS" explores: https://bit.ly/2q6Dvxg
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To ensure maximum brand consistency and impact on shelf, it's important to think about your whole packaging system and how it will look once it's displayed. This week's "PackagedFINDINGS" explores how Dove Chocolate created a winning visual system: https://bit.ly/2GhMMwF
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Competing in a category of high gloss surfaces and extremely cluttered packaging, Sahale Snacks​ presents a calm, restrained image on shelf, giving it instant consumer appeal. This week's "packagedFINDINGS" explores: http://www.brand-directions.com/2018/03/packaged-findings-sahale-snacks-grabs-attention-on-shelf/
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We were proud to be presented with the BXP Packaging Makeover Challenge Award and also excited to meet and learn from fellow creatives at this year's BXP Live Conference in Bonita Springs, Florida!
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In a category with substantial competition from well-established brands, Legend Larry's​ sauces couldn't help but steal the show on shelf. This week's PackagedFINDINGS explains why: http://www.brand-directions.com/2018/03/packaged-findings-legend-larrys-steals-the-show-on-shelf/
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Flexible packages often lack a support system, ending up as a jumbled mess on the shelf and never connecting with consumers. This week's "Packaged FINDINGS" explores how Kleenex​ successfully met that challenge with its Go-Anywhere Pack: http://bit.ly/2oJ93Id
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In Part 3 of our series on food photography, we offer three additional tips on how to compose successful images that complement your design vision: http://bit.ly/2DGteQf
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In expanding into new categories, HERSHEY'S​ has done an excellent job of creating a consistent, strong brand, keeping it at the forefront in communicating with their consumers. Our latest "Packaged FINDINGS" looks at the brand's latest snack food product packaging and how it stands up on the shelf: http://www.brand-directions.com/2017/12/packaged-findings-hersheys-hits-the-snack-aisle/
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The ability of private label packaging to break away from echoing branded packaging and to innovate will serve to deliver brand loyalty and sales from consumers: http://www.brand-directions.com/2017/12/stepping-up-the-status-of-private-label-packaging/
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