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Ramesh Ramakrishnan
16 followers -
Marketing and Organisation culture enthusiast
Marketing and Organisation culture enthusiast

16 followers
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Ramesh's posts

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Thrilled to be selected as a Top 40+ Digital Strategist In Marketing for 2014 by #OnlineMarketingInstitute  

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How Busy Colleagues Spread Secondhand Stress #leadership  

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21st century is the Age of correction, the Age of damage was 20th the century. If you do good things, Social Media will amplify it, if you dont do good things Social Media will nullify you. #socialmediatips  

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My Idea: Open appraisal for all employees including Glassdoor style pros/cons/advice to management

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My take: For 2014 CMOs need to focus on 3 things #CMO  

* enabling the 'customer to customer ecosystem' not only charging-up the 'company to customer ecosystem' its easy to get caught-up in this with the technology available today.
* C-suite awareness building/relationship, thats going to be critical to drive enterprise wide marketing, instead of an isolated extrapolation of your current marketing department using tech.
* Customer Experience & Social business is disrupting your business model, understand this now, before its too late. 

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Great move #Accenture. Business & Digital Transformation need to go hand-in-hand, otherwise it will become some isolated extrapolation of a function creating hurdles in the future.

As companies are looking for digital know-how at the board level, its critical to have an integrated offering that reflects the market movement.

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Digital Expertise in the Boardroom Trend Talk

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My take: Nice one #DavidEdelman - If companies fail to isolate issues, fix them including upgrading business models, and just invest in single areas ( big data analytics, marketing tech etc) they are simply putting a nice carpet on top of the issues, buying time from internal members( executives) & neglecting the external members (customers) who matter.

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My take: A simple strategy is a complicated thing - more so when you force fit two completely different scenarios- Apple/JCP and try to drastically change 'how customers look at value' to ' how you want your customers to look at value'.

If your path is fixed, instead of your destination, then it will be a long and confusing ride.

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My take: Yes, technology is changing the marketing game, hence the CMO-CIO relationship is critical, but the issue is, technology is also changing the business model, making the CEO-CMO-CHRO relationship key for survival. Traditional banks are being challenged by direct banks, social banks and even lateral competition( google, paypal etc).

Marketing tech cannot work in isolation, it has to be enterprise wide-marketing tech 
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