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Michelle van Schouwen
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64 followers
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My new article on reputation and crisis management: Learn from United, Fox and an unfortunate salad company.
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Know where you stand (and why) before thorny situations arise. vSA's latest Strategies.
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Marketing, do-gooding or a blend... Starbucks will serve up stories of people making a difference. We'll have a latte with that.
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Most days, the typical vSA B2B client does not wake up thinking about marketing. He or she is probably too busy. And that's okay.
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Having worked with startups for many years, I like seeing them succeed - not fail. Some tips.
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My latest article for Succeeding in Small Business.
What's the takeaway from business giants? Wins and losses in adaptive business, innovation, building a productive workforce, and managing reputation.
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