In 2002 Inverse Paradox was born from the minds of two web-savvy individuals. The original goal was to mix diverse talents of young designers to produce websites for small businesses. Over the course of its first few years, these Philadelphia web designers had many successful opportunities to produce websites which received a great deal of traffic and response. Although the group was not a company, many businesses found many advantages to working with the group, namely passion and dedication. These characteristics became the cornerstone to Inverse Paradox’s principles.