The Zambia Institute of Marketing is a membership organization
regulating the practice of marketing in Zambia as provided for in the
Zambia Institute of Marketing Act No. 14 of 2003. The Institute,
according to the Act, is affiliated to the Ministry of Commerce, Trade
and Industry and the Minister of the said Ministry serves as Patron.
The broad operating moralities of the Institute will include:
A political stance: undertaking the operations of the Institute in the
highest professional way possible without meddling the Institute in
political affiliation or preferences
Impartiality and common good: promoting values and ideals that will
foster professionalism, oneness and commitment of all members to ZIM.
Promoting collaboration than competition, collaboration that transcends
individual egos and interests, religion, gender, colour, race and
Capacity building: building competencies in new and old members in their
areas of need through continuous professional development (CPD).
Networking: creating a web of useful relationships, building and
positively challenging partners and friends, at local, national and
international levels to be accompanied in development and wealth
creation for the nation.
Effective communication: establishing conversation systems that will
permit timely and effective exchange of views and information within and
outside the Institute.