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Tom H. C. Anderson
Works at Anderson Analytics, LLC
Attended Lunds Universitet, University of Connecticut
Lives in USA
691 followers|139,454 views
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Tom H. C. Anderson

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Not still using human coding of customer comments are you? http://odintext.com/blog/the-benefits-of-automated-and-user-guided-automated-coding/ … text analytics is best #MRX
Often even with the simplest codes the accuracy of human coding is low. No two human coders consistently code larger amounts of data the same way because of different interpretations of text or simply due to error.
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Tom H. C. Anderson

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Tom H. C. Anderson

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Support the OdinText Mission: Make Data Science Accessible!

I’m excited to announce that OdinText will participate in the IIEX 2016 Insight Innovation Competition!

The competition celebrates innovation in market research and provides a platform for young companies and startups to showcase truly novel products and services with the potential to transform the consumer insights field.

Marketing and research are becoming increasingly complex, and the skills needed to thrive in this environment have changed.

To that end, OdinText was designed to make advanced data analytics and data science accessible to marketers and researchers.

I’d appreciate you helping us fulfill that mission. It only takes 7 seconds.

Please visit http://www.iicompetition.org/idea/view/387 and cast a ballot for OdinText!

You can view and/or vote for the other companies here if you like
http://www.iicompetition.org/ideasboard

Thank you for your consideration and support!

Tom
Making data science accessible! OdinText is a software platform that enables researchers to rapidly, easily mine insights from Big Data—social media, call center transcripts, email, survey data—which until now required a data scientist. Development Stage: Go-to-market. 1 Votes. 60 Views ...
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Tom H. C. Anderson

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I Need Your Help Please Vote to get us to next stage http://www.iicompetition.org/idea/view/387 Accessible Data Science #IIeX #MRX
Making data science accessible! OdinText is a software platform that enables researchers to rapidly, easily mine insights from Big Data—social media, call center transcripts, email, survey data—which until now required a data scientist. Development Stage: Go-to-market. 1 Votes. 60 Views ...
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Tom H. C. Anderson

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Longitudinal Text Analytics - Text Analytics Tips
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Tom H. C. Anderson
owner

Methodologies  - 
 
Not still using human coding of customer comments are you? http://odintext.com/blog/the-benefits-of-automated-and-user-guided-automated-coding/ … text analytics is best #MRX
Often even with the simplest codes the accuracy of human coding is low. No two human coders consistently code larger amounts of data the same way because of different interpretations of text or simply due to error.
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Tom H. C. Anderson
owner

Visualization  - 
 
Look Who’s Talking, Part 1: Who Are the Most Frequently Mentioned Research Panels? http://odintext.com/blog/look-whos-talking-part-1full-research-panels/ #‎MRX‬ #IIEX  
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Tom H. C. Anderson
owner

Methodologies  - 
 
Vote OdinText for Accessible Data Science! http://www.iicompetition.org/idea/view/386
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Tom H. C. Anderson
owner

Discussion  - 
 
Support the OdinText Mission: Make Data Science Accessible!

I’m excited to announce that OdinText will participate in the IIEX 2016 Insight Innovation Competition!

The competition celebrates innovation in market research and provides a platform for young companies and startups to showcase truly novel products and services with the potential to transform the consumer insights field.

Marketing and research are becoming increasingly complex, and the skills needed to thrive in this environment have changed.

To that end, OdinText was designed to make advanced data analytics and data science accessible to marketers and researchers.

I’d appreciate you helping us fulfill that mission. It only takes 7 seconds.

Please visit http://www.iicompetition.org/idea/view/387 and cast a ballot for OdinText!

You can view and/or vote for the other companies here if you like
http://www.iicompetition.org/ideasboard

Thank you for your consideration and support!

Tom
Making data science accessible! OdinText is a software platform that enables researchers to rapidly, easily mine insights from Big Data—social media, call center transcripts, email, survey data—which until now required a data scientist. Development Stage: Go-to-market. 1 Votes. 60 Views ...
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Tom H. C. Anderson
owner

Methodologies  - 
 
My colleague Gosia shares the value of emotions in text analytics. They’re far more interesting and useful than sentiment. http://odintext.com/blog/beyond-sentiment-what-are-emotions-and-why-are-they-useful-to-analyze/  
Longitudinal Text Analytics - Text Analytics Tips
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Tom H. C. Anderson
owner

Methodologies  - 
Longitudinal Text Analytics - Text Analytics Tips
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People
Have him in circles
691 people
Steve August's profile photo
okello frank's profile photo
Mike Beder's profile photo
Reputation Institute's profile photo
John Blossom's profile photo
Alison White's profile photo
Laura Davies's profile photo
Dan Womack's profile photo
Caleb Bernardy's profile photo
Education
  • Lunds Universitet, University of Connecticut
Basic Information
Gender
Male
Other names
Tom H. C. Anderson, Anderson Analytics, Next Gen Market Research
Story
Tagline
Managing Partner, Anderson Analytics
Introduction

Tom H. C. Anderson, MBA & MEA
Founder & Managing Partner
Anderson Analytics - OdinText Analytics

More than Market Research, Anderson Analytics is a next generation market research consultancy that leverages new technologies, such as data and text mining, with traditional market research techniques. Anderson Analytics combines the efficiency and experience found in large firms with the rigorous methodological understanding of academia and the creativity found only in smaller firms. Gain the Information Advantage!

Tom H. C. Anderson provides hands-on personalized consultation, high-level advanced statistical and qualitative analysis, and actionable advice to Anderson Analytics clients.

Mr. Anderson has over a decade of experience at the largest global marketing research companies such as TNS, NFO Worldwide, and AC Nielsen BASES. He has worked on product and market development projects across several countries and industries including financial services, telecommunications, packaged goods, and travel & entertainment.

Prior to founding Anderson Analytics, Tom managed the Starwood Hotels & Resorts Worldwide account for TNS, where he managed market research studies in over 80 countries and consulted to executive and brand management of Westin, W Hotels, Sheraton, Four Points, St Regis, Luxury Collection, and Starwood Vacation Ownership.

Before TNS-NFO, Tom helped found IQuestics.com, a ‘Gen-I’ consumer insights consultancy for Snowball.com, now IGN.com. While at IQuestics he perfected the online quantitative and qualitative skills required to understand and market to the technologically savvy 13-30 year old Gen-X & Gen-Y demographic.

Tom has unusually deep and wide knowledge in all aspects of market research including advanced multivariate statistical analysis, data and text mining. Through his career he has consulted to dozens of fortune 500 companies and major marketing research suppliers and ad agencies.

He earned his BS in Marketing and MBA, Beta Gamma Sigma, in Marketing, Finance and International Business from the University of Connecticut where he is a frequent guest speaker in graduate level marketing research and data-mining courses. He attained his Master of Economics with honors from Lund University, Sweden. During his thesis work he consulted for several joint ventures in Shanghai, China.

He is a frequent speaker at marketing and analytics conferences and several of his articles and methodological approaches have been published in trade journals as well as decision science text books including: Business Research Methods 10e , McGraw-Hill © 2008, and Qualitative Market Research – Approaches and Applications IFCAI Books/IFCAI University Press © 2007.

Work
Occupation
Market Research
Employment
  • Anderson Analytics, LLC
    Market Research, present
  • UNICEF, NFO, TNS, AC Nielsen Bases, CM Almy, IGN.com
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
USA
Previously
Scandinavia - USA, Sweden, Finland, Norway