Tom H. C. Anderson, MBA & MEA
Founder & Managing Partner
Anderson Analytics - OdinText Analytics
More than Market Research, Anderson Analytics is a next generation market research consultancy that leverages new technologies, such as data and text mining, with traditional market research techniques. Anderson Analytics combines the efficiency and experience found in large firms with the rigorous methodological understanding of academia and the creativity found only in smaller firms. Gain the Information Advantage!
Tom H. C. Anderson provides hands-on personalized consultation, high-level advanced statistical and qualitative analysis, and actionable advice to Anderson Analytics clients.
Mr. Anderson has over a decade of experience at the largest global marketing research companies such as TNS, NFO Worldwide, and AC Nielsen BASES. He has worked on product and market development projects across several countries and industries including financial services, telecommunications, packaged goods, and travel & entertainment.
Prior to founding Anderson Analytics, Tom managed the Starwood Hotels & Resorts Worldwide account for TNS, where he managed market research studies in over 80 countries and consulted to executive and brand management of Westin, W Hotels, Sheraton, Four Points, St Regis, Luxury Collection, and Starwood Vacation Ownership.
Before TNS-NFO, Tom helped found IQuestics.com, a ‘Gen-I’ consumer insights consultancy for Snowball.com, now IGN.com. While at IQuestics he perfected the online quantitative and qualitative skills required to understand and market to the technologically savvy 13-30 year old Gen-X & Gen-Y demographic.
Tom has unusually deep and wide knowledge in all aspects of market research including advanced multivariate statistical analysis, data and text mining. Through his career he has consulted to dozens of fortune 500 companies and major marketing research suppliers and ad agencies.
He earned his BS in Marketing and MBA, Beta Gamma Sigma, in Marketing, Finance and International Business from the University of Connecticut where he is a frequent guest speaker in graduate level marketing research and data-mining courses. He attained his Master of Economics with honors from Lund University, Sweden. During his thesis work he consulted for several joint ventures in Shanghai, China.
He is a frequent speaker at marketing and analytics conferences and several of his articles and methodological approaches have been published in trade journals as well as decision science text books including: Business Research Methods 10e , McGraw-Hill © 2008, and Qualitative Market Research – Approaches and Applications IFCAI Books/IFCAI University Press © 2007.