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Tom H. C. Anderson
Works at Anderson Analytics, LLC
Attended Lunds Universitet, University of Connecticut
Lives in USA
690 followers|142,818 views
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Tom H. C. Anderson
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Methodologies  - 
 
Your thoughts on Open Ends in Surveys?
Wondering if I could have your opinions on openended comment questions in surveys via this brief 5 question survey:

https://www.surveymonkey.com/r/6JFC8FN

Responses are obviously anonymous and I will be sharing results here with group members.

Thanks so much for your help!

@TomHCAnderson
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Are You Shaking Up Market Research?
Announcing New Categories for 2016 NGMR Award Nominations
http://odintext.com/blog/are-you-shaking-up-market-research/
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Tom H. C. Anderson
owner

Resources  - 
 
Next week's Sentiment Analysis Symposium http://odintext.com/blog/sentiment-analysis-symposium/ #CXM #CX #NLProc
If you are interested and have questions around either senitment analysis or text mining more generally, please don’t hesitate to reach out.
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Tom H. C. Anderson

Shared publicly  - 
 
But one thing that almost no one talks about is how to market research software or services. It’s always been a bit ironic that marketing researchers (those who research marketing) know so little about marketing. I guess it’s a bit like the shoe makers children.
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Tom H. C. Anderson
owner

Methodologies  - 
 
What do satisfied versus dissatisfied customers talk about? OdinText Analytics Tip by Gosia http://odintext.com/blog/customer-satisfaction-what-do-satisfied-vs-dissatisfied-customers-talk-about/
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Tom H. C. Anderson
owner

Resources  - 
 
RT‏@tawcon 5h5 hours ago
Shoutout to #tawcon Gold Sponsor @OdinText. 1st Next Gen #TextAnalytics Software available! http://bit.ly/260P2ew Text Analytics World
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Tom H. C. Anderson
owner

Resources  - 
 
Happy to support Text Analytics World 2016 in Chicago this week! http://www.textanalyticsworld.com/chicago/2016/sponsors #NLproc #MRX #BigData #CXM
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690 people
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Tom H. C. Anderson
owner

Discussion  - 
 
Are You Shaking Up Market Research?
Announcing New Categories for 2016 NGMR Award Nominations
http://odintext.com/blog/are-you-shaking-up-market-research/
1
Add a comment...

Tom H. C. Anderson
owner

Resources  - 
 
Next week's Sentiment Analysis Symposium http://odintext.com/blog/sentiment-analysis-symposium/ #CXM #CX #NLProc
If you are interested and have questions around either senitment analysis or text mining more generally, please don’t hesitate to reach out.
1
Add a comment...

Tom H. C. Anderson
owner

Discussion  - 
But one thing that almost no one talks about is how to market research software or services. It’s always been a bit ironic that marketing researchers (those who research marketing) know so little about marketing. I guess it’s a bit like the shoe makers children.
1
1
Add a comment...

Tom H. C. Anderson

Shared publicly  - 
 
 
RT‏@tawcon 5h5 hours ago
Shoutout to #tawcon Gold Sponsor @OdinText. 1st Next Gen #TextAnalytics Software available! http://bit.ly/260P2ew Text Analytics World
View original post
1
Add a comment...
People
Have him in circles
690 people
Cheryl Bechard's profile photo
Paolo Sesto's profile photo
Donatella Sicomo's profile photo
AJ Biancone's profile photo
123tefl.com's profile photo
HENDRA ANDY MULIA Panjaitan's profile photo
Teradata's profile photo
D House's profile photo
Sharyn Laney's profile photo
Education
  • Lunds Universitet, University of Connecticut
Basic Information
Gender
Male
Other names
Tom H. C. Anderson, Anderson Analytics, Next Gen Market Research
Story
Tagline
Managing Partner, Anderson Analytics
Introduction

Tom H. C. Anderson, MBA & MEA
Founder & Managing Partner
Anderson Analytics - OdinText Analytics

More than Market Research, Anderson Analytics is a next generation market research consultancy that leverages new technologies, such as data and text mining, with traditional market research techniques. Anderson Analytics combines the efficiency and experience found in large firms with the rigorous methodological understanding of academia and the creativity found only in smaller firms. Gain the Information Advantage!

Tom H. C. Anderson provides hands-on personalized consultation, high-level advanced statistical and qualitative analysis, and actionable advice to Anderson Analytics clients.

Mr. Anderson has over a decade of experience at the largest global marketing research companies such as TNS, NFO Worldwide, and AC Nielsen BASES. He has worked on product and market development projects across several countries and industries including financial services, telecommunications, packaged goods, and travel & entertainment.

Prior to founding Anderson Analytics, Tom managed the Starwood Hotels & Resorts Worldwide account for TNS, where he managed market research studies in over 80 countries and consulted to executive and brand management of Westin, W Hotels, Sheraton, Four Points, St Regis, Luxury Collection, and Starwood Vacation Ownership.

Before TNS-NFO, Tom helped found IQuestics.com, a ‘Gen-I’ consumer insights consultancy for Snowball.com, now IGN.com. While at IQuestics he perfected the online quantitative and qualitative skills required to understand and market to the technologically savvy 13-30 year old Gen-X & Gen-Y demographic.

Tom has unusually deep and wide knowledge in all aspects of market research including advanced multivariate statistical analysis, data and text mining. Through his career he has consulted to dozens of fortune 500 companies and major marketing research suppliers and ad agencies.

He earned his BS in Marketing and MBA, Beta Gamma Sigma, in Marketing, Finance and International Business from the University of Connecticut where he is a frequent guest speaker in graduate level marketing research and data-mining courses. He attained his Master of Economics with honors from Lund University, Sweden. During his thesis work he consulted for several joint ventures in Shanghai, China.

He is a frequent speaker at marketing and analytics conferences and several of his articles and methodological approaches have been published in trade journals as well as decision science text books including: Business Research Methods 10e , McGraw-Hill © 2008, and Qualitative Market Research – Approaches and Applications IFCAI Books/IFCAI University Press © 2007.

Work
Occupation
Market Research
Employment
  • Anderson Analytics, LLC
    Market Research, present
  • UNICEF, NFO, TNS, AC Nielsen Bases, CM Almy, IGN.com
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
USA
Previously
Scandinavia - USA, Sweden, Finland, Norway