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Tom H. C. Anderson
Works at Anderson Analytics, LLC
Attended Lunds Universitet, University of Connecticut
Lives in USA
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Tom H. C. Anderson
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RT@cmnathanson @CocaColaCo moving away from world clouds etc. to smarter @OdinText text analytics  #rethink2015 @TheARF 
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Tom H. C. Anderson
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Today at ARF RE:Think2015 2:10-3:00 in the Grand Ballroom hear Coca-Cola speak about how they leverage OdinText for more powerful Next Gen Social Media Monitoring! http://blog.odintext.com/?p=1107 
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Big Data Insights presented by Silicon Alley NetworkIn Manhattan this Monday? If so please join OdinText founder Tom H. C Anderson along with Phil Leig Bjerknes of AllDayEveryDay and Afshim Goodarzi of 1010 data. Great networking event for anyone interested in big data analytics and tech startups. This is an invitation only event, so please contact us if you are interested in attending and we’ll try to get you on the list if space allows. More in...
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Tom H. C. Anderson

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RT@cmnathanson @CocaColaCo moving away from world clouds etc. to smarter @OdinText text analytics  #rethink2015 @TheARF 
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Today at ARF RE:Think2015 2:10-3:00 in the Grand Ballroom hear Coca-Cola speak about how they leverage OdinText for more powerful Next Gen Social Media Monitoring! http://blog.odintext.com/?p=1107 
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For businesses of all sizes, having the right information often lends itself to making the most astute decisions. This includes formulating strategies on
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Have him in circles
573 people
Gerry Wendel's profile photo
Dan Madden's profile photo
Keli Klanthing's profile photo
Christopher Seeto's profile photo
Edel Ayres's profile photo
Steve August's profile photo
Pablo Sánchez Kohn's profile photo
Keith Bossey's profile photo
Gary Kihara (That Skin Guy)'s profile photo
Education
  • Lunds Universitet, University of Connecticut
Basic Information
Gender
Male
Other names
Tom H. C. Anderson, Anderson Analytics, Next Gen Market Research
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Managing Partner, Anderson Analytics
Introduction

Tom H. C. Anderson, MBA & MEA
Founder & Managing Partner
Anderson Analytics - OdinText Analytics

More than Market Research, Anderson Analytics is a next generation market research consultancy that leverages new technologies, such as data and text mining, with traditional market research techniques. Anderson Analytics combines the efficiency and experience found in large firms with the rigorous methodological understanding of academia and the creativity found only in smaller firms. Gain the Information Advantage!

Tom H. C. Anderson provides hands-on personalized consultation, high-level advanced statistical and qualitative analysis, and actionable advice to Anderson Analytics clients.

Mr. Anderson has over a decade of experience at the largest global marketing research companies such as TNS, NFO Worldwide, and AC Nielsen BASES. He has worked on product and market development projects across several countries and industries including financial services, telecommunications, packaged goods, and travel & entertainment.

Prior to founding Anderson Analytics, Tom managed the Starwood Hotels & Resorts Worldwide account for TNS, where he managed market research studies in over 80 countries and consulted to executive and brand management of Westin, W Hotels, Sheraton, Four Points, St Regis, Luxury Collection, and Starwood Vacation Ownership.

Before TNS-NFO, Tom helped found IQuestics.com, a ‘Gen-I’ consumer insights consultancy for Snowball.com, now IGN.com. While at IQuestics he perfected the online quantitative and qualitative skills required to understand and market to the technologically savvy 13-30 year old Gen-X & Gen-Y demographic.

Tom has unusually deep and wide knowledge in all aspects of market research including advanced multivariate statistical analysis, data and text mining. Through his career he has consulted to dozens of fortune 500 companies and major marketing research suppliers and ad agencies.

He earned his BS in Marketing and MBA, Beta Gamma Sigma, in Marketing, Finance and International Business from the University of Connecticut where he is a frequent guest speaker in graduate level marketing research and data-mining courses. He attained his Master of Economics with honors from Lund University, Sweden. During his thesis work he consulted for several joint ventures in Shanghai, China.

He is a frequent speaker at marketing and analytics conferences and several of his articles and methodological approaches have been published in trade journals as well as decision science text books including: Business Research Methods 10e , McGraw-Hill © 2008, and Qualitative Market Research – Approaches and Applications IFCAI Books/IFCAI University Press © 2007.

Work
Occupation
Market Research
Employment
  • Anderson Analytics, LLC
    Market Research, present
  • UNICEF, NFO, TNS, AC Nielsen Bases, CM Almy, IGN.com
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Currently
USA
Previously
Scandinavia - USA, Sweden, Finland, Norway
Public - 10 months ago
reviewed 10 months ago
1 review
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