I'm assuming this makes sense to you :)
no plus ones
- It's a bit of a stretch but I'm still down with the analogy (not a metaphor :).
I've always said users don't use computers (hardare) but rather software. Software uses computers. UI is the presentation of software to users which is a combination of human factors including ergonomics, information architecture, cognitive design, etc.
UX is a higher level representation that includes UI along with other aspects including the message (content), context, delivery mechanism (channel(s)), brand, etc.
At some point, in a marketing communications capacity, this can escalate to a brand experience, whether commercial, personal or other capacity. It becomes integral to the emotional experience the user is having with who or whatever is presenting the service.Apr 20, 2012
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