In this post I give you 6 ideas that let Channel Partners benefit (financially) from your marketing assets. Today.
- Venture MarketingFounder & President, present
- Intel Corporation
- U.S. Robotics
- Productivity Point
Here’s the scenario: You’re a CEO and subject-matter expert with a
truly remarkable product. How remarkable? When you meet qualified
decision-makers their reaction is ALWAYS, “Huh, I never thought of it
that way before. That’s a very clever solution! Let’s talk.”
You win at least 65% of these opportunities (a terrific batting average, btw). Your problem is that you aren’t getting enough meetings like this.
Transforming a marketing department to be the sales support function it ought to be—so it systematically creates more meetings with qualified decision-makers—is the Secret Weapon of serious, growth-oriented CEOs.
And that’s what I do.
How I help CEOs…
If you want to:
► Jumpstart marketing with a sales-focused, interim CMO
► Get an unbiased, candid review of your marketing
► Generate opportunity pipelines for sales and channel partners
► Recruit, build and develop your own marketing team
…I can help starting today
How I help B2B Marketing Directors…
I’ve met thousands of skilled marketers struggling to earn the respect of their sales colleagues. Rarely invited to contribute to customer strategy, the sales team believes marketing is either irrelevant or an afterthought.
The good news is that there is a secret to becoming equal partners in the sales and marketing relationship. And with your company’s sponsorship we can get started today.
I’m a passionate, hands-on B2B marketing leader and sales producer with 30 years of experience working on both the corporate and consulting side of the table. I encourage you to take the initiative to connect so we can explore how I can help, whether you’re a CEO, head of sales or a marketing director looking for professional development.
► Interim CMO
► B2B Sales & Marketing
► Driving Top-Line Revenue through Channel Partners (VAR, Indep. Rep, Distributor, OEM, Licensee, Franchisee)
► Small Business, SMB
► Simplifying Complex Technology
► Examples, Templates, Procedures, Systems
► Leveraging Content to Introduce New Marketing Initiatives & SEO
► Self-Publishing (for Subject-Matter Experts)
► Knowing What To Do When (and How)
► Understanding the Pre-click Conversation in Your Buyer’s Head
► Recruiting, Team Leadership, Coaching
- University of Illinois at Urbana-ChampaignComputer Science
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