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Benjamin Mangold
6,586 followers -
Speaker, Author, Blogger, Fitness-Lover
Speaker, Author, Blogger, Fitness-Lover

6,586 followers
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Using Google AdWords? Here's a quick guide to the manual and automatic bidding strategies you can use with your campaigns...

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Create a Google Search Console dashboard using Google Data Studio. Full tutorial at http://buff.ly/2pmLK5L
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Use Google Analytics to help select your Frequency Cap for Display Network campaigns. Watch my tutorial at http://buff.ly/2pP7JoP
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Using PayPal? Want to quickly get data into Google Analytics? Here's how you can track your 'Buy Now' buttons – http://buff.ly/2pmIS9d
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Learn how to create a Google Search Console report to present your organic search data using Google Data Studio: https://www.youtube.com/watch?v=O4sIwhahak0

This tip comes from Andy Simpson from my community. Have a topic you'd like me to cover? Just let me know!

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Learn how to use Google Tag Manager to track custom events occurring on your website, including: downloads, outbound links, embedded videos, forms, mailto links, social widgets and even scroll depth.

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You can use custom Content Groupings inside +Google Analytics to classify your content for top-level reporting and analysis. Here's my shortcut video to get you started... https://www.youtube.com/watch?v=2An7x1zbijM

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The way exact match keywords work is changing with Google AdWords. This means that word order can be changed (so [chocolate gifts] can match 'chocolate gifts' and 'gifts chocolate' ) and function words can be ignored (so [chocolate gifts] can match 'chocolate for gifts').

Recap on the keyword match types for your search campaigns and learn about the change in my video... https://www.youtube.com/watch?v=XAvTbSAHpxA

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Referral spam still showing up inside your Google Analytics reports? Here are 4 quick tips to clean things up!
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