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Mockup Builder
Identify your requirements right and get your job done the way you want to
Identify your requirements right and get your job done the way you want to

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Think in wireframe categories and you never have such problems

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How the UX designer can help user make better financial decision

Surely it’s no surprise to UX professionals who work in the financial sector that the territory itself is challenging. Traditionally, these challenges have been addressed by trying to improve the presentation and delivery of information—e.g., helping people better understand their options and the risks of not saving, helping them learn how to become better investors and savers, etc. But this approach has not offered the kind of breakthrough success that is needed.

The problem isn’t so much about the lack of information or education as it is about the realities of human nature. The problem isn’t that people don’t know they should be saving, or even that people don’t understand enough about the mechanics of saving or investing. People seem to know, at least on an intellectual level, that they should do a better job of saving. But for many people, this intellectual knowledge doesn’t seem to be enough to get them over the hurdle of getting started or saving enough. A disconnect develops between what they say they want versus what they actually do.

For experience design practitioners, the problem is exacerbated because our UX toolbox seems to be much better equipped to solve for information design than it is to solve for the challenges of human psychology. While designing for optimal information content and layout is essential, it’s not adequate by itself, to deal effectively with the challenges laid out in this article. That’s why, in my next article, I’ll examine some design solutions that have been particularly effective in the financial services domain, and specifically, how their success can be attributed to the way in which they’ve addressed the human psychology issues I’ve discussed here.

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Three things UX professionals should focus on when creating proactive experiences:

1) Removing friction from customer journeys.
Paying for goods used to require taking out your wallet, swiping a debit card, entering PIN numbers, and the like. Not any longer. Using PayPal Beacon, customers simply tell the merchant they want to pay with PayPal and the transaction is automatically completed. In addition, this system can enable sales associates to better serve customers by making essential customer information such as sizing, past purchases, and preferences available in real-time.

2) Giving customers guidance, not data.
BodyMedia FIT coach not only alerts you when it anticipates that you will fall short of your daily calorie burn but also provides personalized recommendations on how you can course-correct to get back on track. For example, when it determines that too many of the calories you consume are coming from fat, it pairs that alert with a helpful tip on how to prepare foods in ways that add flavor without using so much fat.

3) Helping customers achieve their higher goals.
When customers use Wallaby Financial’s app to make a purchase, the financial startup analyzes the purchase and recommends the best credit card to use based on individual preferences and program rules, such as rewards, balances, annual percentage rates, due dates, and special offers. Wallaby also analyzes your spending and recommends an optimal mix of credit cards to achieve your desired goal, whether it’s maximizing airline points, cash back, or other rewards.

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Wireframing tutorial for beginners. Read more:

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How to Keep Your Product Clean?

I recommend doing the following to prevent your team from building unnecessary features in your Web application and keep your product clean.
1. Build universal features whenever possible.
2. Consider enabling features only for customers who really need them.
3. Display features at the appropriate moment.
4. Have a strong product vision and follow it whatever you do.
5. Rethink your whole product user experience from time to time.

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Catch our fresh portion of the free wireframe templates! Import all of them for free from our Gallery

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When we should avoid the Drop Down Menus

There may be case when we need the user to select one out of many options available. We can use drop down menu for this purpose, but when the options available are less than 5 or more than 15, use of the drop down menu is discouraged. A good instance of the wrong way to use this field when you need the user to choose a gender using a drop down menu which has 2 options.

In this case, drop down menu is not the correct form element, as we can go with the radio buttons whenever the options are less. Benefit of using the radio buttons over the drop down menu is that users will be able to see all the available options at once, which enables users to make a decision and select the option with more ease and accuracy.

On the other side, if you want your user to choose a date, the drop down menu is a cumbersome choice to use as the date field has 31 options and will confuse users to find and select the appropriate option. An easy alternative is to use the simple text fields, which allow users to type in what they want, and then you can include the JavaScript validation to crosscheck the input or you can include auto-suggest feature which help them to enter text data such as country name faster and accurately.

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"5 lessons I have learned from being the studio boss:
1) Timing and tough luck
2) Who you know
3) Learn business basics
4) Have a vision of your future
5) Dedicate your self"

Read more about transition from freelancer to studio boss:

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Thankfully there is no need to go to such extremes as eliminating CAPTCHAs altogether to make your users comfortable with your website. Nowadays there are many alternative solutions that can fix the broken UX of your submission forms while still maintaining the security level provided by regular CAPTCHAs. So they are:

1) The Honeypot
2) The Checkbox
3) Interactive and Fun CAPTCHA

Read more about them:
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