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Christopher Tompkins
Works at The Go! Agency
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Christopher Tompkins

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“Never let success go to your head. Never let failure go to your heart.” Unknown #socialmediamarketing   #smallbusiness  
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Christopher Tompkins

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Completing A Competitive Social Media Analysis: A How To Guide

While completing a competitive social media analysis may seem like a daunting task, or even a time waster for some, what this will enable you to do is to gain lots of intel into how your direct competitors are using social media and where you need to be in order to gain the advantage.

Just think about it.  If your major competitors are at a trade show, odds are that you will be as well.  If your major competitors are placing advertising in a popular trade magazine, odds are that you will be using this vehicle to promote as well.  Depending on your industry the list can go many different ways.  But one of the rules of business is that if you want to gain a competitive advantage, then you must be highly visible in as many places as your target market resides.

What I want to show you here is how to develop a step by step competitive analysis using social media sites such as Facebook, LinkedIn, and Twitter.  As each of these sites have different functions and terminology, I want to provide an overview that you will be able to apply to each site.

Step 1: Compile a List of Competitors.  First, create a short list which includes direct competitors of various size.  This will help you understand how each segment of your competition is using social media to their advantage.  Create this list within an Excel spreadsheet for ease of use and reference.
Step 2: Locate and Record Their Social Media Locations.  On your spreadsheet, create columns for Facebook, LinkedIn, Twitter and any other relevant social media sites to your industry (such as Pinterest and YouTube).  Then go through each competitor and find their page on each site.  Copy and paste the hyperlink to each profile in the spreadsheet accordingly.
Step 3:  Record Their Network Numbers.  On your spreadsheet, go through each social media profile and record their numbers (Likes, Follows) so that you can track growth.  For example, if a company has 50 Likes and week after week it stays at 50, their marketing is not bringing in new people.
Step 4: Look at Their Insights.  Facebook and LinkedIn currently have this capability where you can click on “Insights” and see the demographics of the people connected to said profile.  This can be useful in seeing if your competitors social strategy is effective.
Step 5:  Track Updates Versus Engagement.  Take a look at their updates and see what they are posting.  Then take a look at how many comments, likes or shares they are receiving with each post.  This will show you how engaged their audience is.  My only caveat to this is if your industry involves lots of privacy issues – transparent engagement may not be the top factor I would consider during the analysis.
Step 6:  How Are They Branding Themselves?  Look at the combination of their imagery, logos, descriptions and updates to track how they are branding themselves.  Does it look slick and professional?  Does it stay true to the company message?
Step 7:  Time for Overall Analysis.  Now that you have gone through and looked at the major points of the profile, compare where your competitors are with where you are.  How do you stack up against your competition?  Are there any tips that you can take from their strategy that you can apply to your own?  What are they doing right?  What are they doing wrong? While you go through the profiles, make sure to jot down notes in your spreadsheet for things that you want to keep an eye on.  This helps to remember important items on the fly.

This simple 7 step process will not only help you come to terms with how your competition is using social media, it will also show you how valuable it is going to be for your company moving forward.  If you are not on sites such as Facebook, LinkedIn and Twitter – your competition will be.  And if you are not there to steer the conversation about your company, products and services, who is going to do it?

Read our full article here: http://ow.ly/Y0iyk

Thoughts? Comment below. 
What I want to show you here is how to develop a step by step competitive analysis using social media sites such as Facebook, LinkedIn, and Twitter.
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Christopher Tompkins

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Have you been trying to increase your Facebook engagement? Check out this article courtesy of Business 2 Community to learn about 40 calls-to-action that will help spark engagement! http://ow.ly/XUrZY
You’d be hard pressed to find someone with a Facebook page who doesn’t care about engagement — and with organic reach in the toilet, it seems everyone is scrambling to boost the visibility of t…
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Christopher Tompkins

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Spice up your email marketing campaign with these tips!
 
#MarTech 3 Email Marketing Tips to Spice Up your Valentine’s Day Campaigns
Whether you’re single, in a relationship or trying your luck on Tinder, love is in the air this time of year. Valentine’s Day may be a time to celebrate loved ones and relationships, but with the average person spending more than $140 for Valentine’s Day, it’s also the perfect time for small businesses to drive sales and traffic utilizing email marketing campaigns.
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Do you tag others in your social media posts? Learn why tagging on Twitter is so important by reading our blog: http://ow.ly/XUKsi 
Tagging on social media is a way of connecting YOUR social media content with another person, company, topic, or event.
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Hashtags: What Are They? Why Do You Need To Use Them?

I’m sure that you have heard about Hashtags before in social media, and maybe even know what they look like or have tried your hand at using them yourself.  But do you know why you need them and how to use them?

If you do not know how to use hashtags, it is time to sit up and take notice.  The reason being is that hashtags are now being used by Facebook (at the time of this writing, they are slowly being rolled out to Facebook users worldwide).  This should be a game changer for many online marketers as before this news, if the company did not use Twitter, they figured that there was no sense in learning how to properly use Hashtags.
But this has all changed now.

Let’s dive right in and discover exactly what a hashtag is.  A hashtag looks like this: #.  The hashtag becomes activated when it is paired with a keyword like so: #environment.  Let’s break this down further.  The “#” sign before the word environment signifies it as a hashtag and the word environment is the keyword used to identify which conversations on Twitter or Facebook to link your update to.  Why does this matter?  This will pop your tweet or update into a category of people talking about the subject #environment.  You see, after you create your hashtag and send a tweet or update, it will become hyperlinked.  If you click the hyperlink, it will take you to the stream of EVERYBODY site-wide speaking about #environment.  Talk about exposure, eh?

So, how do you create your own?  Simply add the # sign in front of the keyword that you would like to use to enter your update into a stream of conversation.  If you want to use a phrase, don’t use spaces.  For example: #socialmedia instead of #social media.  For the second one “social” will be the only phrase that is associated with that hashtag.
Why use them?  You would be surprised about the extra exposure that you will receive.

First, as stated above, when you use a hashtag you are being connected to other conversations on Twitter and Facebook where people are talking about the same topic – so obviously a fantastic way to get in front of not only a targeted market, but a targeted topic and conversation.

Going above and beyond this fact, posts with hashtags are proven to get two times the amount of exposure!

Read the rest of our blog post here: http://ow.ly/Y0iKH
I’m sure that you have heard about Hashtags before in social media, and maybe even know what they look like or have tried your hand at using them yourself.
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In charge of social media for your small business? Avoid the top 10 social media marketing mistakes! http://ow.ly/XUtaz
Have you seen any social media users make a mistake? Of course you have because we all do. Unfortunately, some of these mistakes can be quite damaging to your image, especially when they are easily av
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Instagram finally lets #socialmediamarketers  handle multiple accounts from their phones! #socialmediamarketing  
 
Account Switching: Now Available on Instagram

Instagram Announces official in app account switching!
Account Switching: Now Available on Instagram Starting this week, you can quickly and easily switch between multiple accounts on Instagram! 🎉 Go to your profile settings to add an additional account. From there, tap your username at the top of your profile to switch between accounts. Once you have multiple accounts added, you’ll see your profile photo appear in places throughout the app so you can always tell which one you’re using at th...
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Marketing Tip:  Structure your social media updates around your business objectives. http://ow.ly/XUK8g #socialmedia   #marketingtips  
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Sparking Facebook Engagement With Calls-To-Actions

Engagement on social media has been lacking lately, but engagement on Facebook has been especially low. Social media marketers are faced with the unique challenge of trying to find ways to increase engagement. One of the best ways that social media marketers have found is by  including calls-to-actions in their Facebook posts. 

Calls-to-action are proven to urge the readers to take an immediate and specific action such as, “like now,” “call now,” or “share.”

Below are ten calls-to-action starters that have been proven to help boost Facebook engagement: 

#1. Read this post to…
#2.  How would you handle…
#3. What are your thoughts on this topic?
#4. Please share below…
#5. We need your advice…
#6. Watch this video now…
#7. We’d love to hear your thoughts…
#8. Have you ever…
#9. How would you react to…
#10. What’s your favorite…

To see the full list of calls-to-actions in this article courtesy of Business 2 Community: http://ow.ly/Y06CQ 

What calls-to-action do you use on your most engaging Facebook posts? Comment below. 
You’d be hard pressed to find someone with a Facebook page who doesn’t care about engagement — and with organic reach in the toilet, it seems everyone is scrambling to boost the visibility of t…
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Christopher Tompkins

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Interested in social media marketing? Do you want to learn at your own pace and surge your social media savvy? Listen to our podcasts on iTunes now! http://ow.ly/XUHLD 
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