Profile

Cover photo
Christopher Tompkins
Works at The Go! Agency
Lived in pittsburgh
2,294 followers|224,618 views
AboutPostsPhotosYouTube+1's

Stream

Christopher Tompkins

Shared publicly  - 
 
Marketing Tip: Take the time to identify your direct competition so you can market your business more effectively: http://ow.ly/mIud300i3Fd

1
Add a comment...

Christopher Tompkins

Shared publicly  - 
 
The image-heavy, recipe-sharing, housewife-loving website (aka Pinterest) is finally going to have video ads. Read what this means for marketers at Entrepreneur: http://ow.ly/DGZt300iu82

Rumor has it, video is coming to Pinterest! This shows how serious they are about becoming a major marketing platform for B2C businesses.
2
1
Add a comment...

Christopher Tompkins

Shared publicly  - 
 
The New Age of Silent Films is On Facebook
Have you ever watched a video on Facebook? Chances are you have. Did you watch it with your sound turned on? According to a Digiday article, chances are you haven’t. The article states that an overwhelming 85% of Facebook videos are watched on mute. It seems a little odd to watch videos without the volume cranked up but Facebook users, and apparently a lot of them, make it work. 

This seems particularly helpful for those checking their Facebook at work or places where sound would be inappropriate. Yet how can they get any enjoyment out of it?

Digiday explains that through subtitles and a strong lean towards the visual as opposed to audio, filmmakers are starting to work around this challenge. These videos need to hold a viewer’s attention for at a minimum of three seconds for it to count as a view, so they better have something stimulating on the screen right away. This is even more true with Facebook’s app and how all the videos on one’s newsfeed comes right after the other like a television channel. This means that there are lots of things to skip, which makes it as important than ever to be eye catching. Since viewers are watching and not listening, marketers and businesses need to take this into consideration. 

For more info, check out Digiday’s article here: http://ow.ly/xfx7300pGPF 

How do you think videos fare when they’re on mute? Let us know your thoughts on this subject! 
1
Add a comment...

Christopher Tompkins

Shared publicly  - 
 
“If you don’t like how things are, change it. You are not a tree.” Jim Rohn 
1
Add a comment...

Christopher Tompkins

Shared publicly  - 
 
Try these visual content marketing tools to boost your online audience's engagement today: http://ow.ly/vtXu300ivFS
Today I’m sharing a list of 25 visual content marketing tools to engage your audience.
1
Add a comment...

Christopher Tompkins

Shared publicly  - 
 
Learn how entrepreneurs can build revenue and brand awareness using Instagram: http://ow.ly/ML7M3005fbp
When you want to build revenue using social media platforms like Instagram, your goal is not to turn sales over from every single post (as nice as that is when it happens.)
1
Add a comment...

Christopher Tompkins

Shared publicly  - 
 
Oh, you know absolutely nothing about Facebook or Twitter? It’s a good thing The Go! Agency does. Contact us today: http://ow.ly/Az6J300kqHd

1
Add a comment...

Christopher Tompkins

Shared publicly  - 
 
“Be so good they can’t ignore you.” Steve Martin 
2
Add a comment...

Christopher Tompkins

Shared publicly  - 
 
How Musicians Can Rock Social Media
 Every business has a place on social media and every industry has unique rules when engaging with their audience. Each field has different tones, terminology, and demographics that can only make sense to those involved in that world. This also pertains to the music frontier. Musicians, at no matter what stage in their career, thrive on publicity and visibility. How else are they going to get their tunes out there?

It can help all those aspiring music legends to listen to these tips from Hypebot that can really get your social media accounts rocking:
 
- Pick your crowd. It’s important to be sure your messages aren’t falling on deaf ears or the wrong ears. As Hypebot says, Google analytics can be really helpful to figure out who to target. This tool will work great for musicians who want to reach out to those who listen to their particular musical style.

- Once you found out who your audience is, figure out what they like to see in their news feed. Is it music videos? Tour dates? Perhaps merchandise giveaways? Figure out what they prefer and you’ll have an advantage.

- All that being said, be sure to stick true to the brand you’ve created. Be sure to have consistent logos, voice, and marketing.

- Be sure to answer your fans and feedback, both positive and negative.
 
As you can see, the above rules can be adapted to any type of business, but for musicians, it is particularly helpful to stick to these rules and strive for social media consistency and effectively.
 
For more info, check out Hypebot’s article here: http://ow.ly/W8z4300pxZl 
 
What do you think of these rules? Comment below!
1
Add a comment...

Christopher Tompkins

Shared publicly  - 
 
Budgeting for Social Media
We’ve finally reached a point where big companies are recognizing social media and as such, a big question is raised. Just how much of the marketing budget should go towards social media prospects? According to The Next Web, a study from Duke University found that businesses spend an average of 9.4% of their marketing budget on social media and it’s predicted to only rise from there. The Next Web projects that, at this time, 10% is the best amount to spend on social media campaigns.
 
You might be wondering to yourself what exactly is there to pay for? After all, Facebook proudly proclaims that it’s free, as is Twitter, LinkedIn and even Google +. However, as we see with many online services, while the base is free, businesses can really shine when investing into things like Facebook advertising and boosted posts. Everything to promote your brand on social media can cost quite a bit but it can be worth every penny if done correctly.
 
For more info, check out The Next Web’s article here: http://ow.ly/9UoJ300pB6h  


Do you have anything to add? Share your thoughts below!
1
Add a comment...

Christopher Tompkins

Shared publicly  - 
 
Buy your copy of The Secrets to Healthcare Marketing, and you'll learn how to market your practice in the social media world: http://ow.ly/UIjH300irna
1
Add a comment...

Christopher Tompkins

Shared publicly  - 
 
Marketing Tip: In order to have a successful social media marketing campaign, you must do it on a daily basis: http://ow.ly/Or5n300i1Xh

1
Add a comment...
People
Have him in circles
2,294 people
Sexy Dance's profile photo
Victor Vazquez's profile photo
Will Dawkins's profile photo
elza memora's profile photo
Ken Thimmel's profile photo
NguyễnThanh Tùng's profile photo
Steve S's profile photo
free movie's profile photo
Wils Bell's profile photo
Work
Employment
  • The Go! Agency
    CEO and Founder, 2009 - present
Basic Information
Gender
Male
Looking for
Networking
Story
Tagline
CEO. Social Media Marketer. Speaker. Educator. Author.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
pittsburgh - london - tampa - clearwater - cape town - nanjing
Contact Information
Work
Phone
1 866.926.2636
Email
Christopher Tompkins's +1's are the things they like, agree with, or want to recommend.
The Social Media Chef Online Radio by Social Media Chef | Blog Talk Radio
www.blogtalkradio.com

Got a passion for cooking? Love learning new ways to market your business? Want more out of your social media efforts? If you answered

Google+: Do I Need a Personal Profile or a Page?
biznik.com

As Google+ continues to grow, it continues to define itself as a major player in the social media marketing arena. NOW businesses too have

Six Steps to Getting Started on LinkedIn
biznik.com

One of the questions I am frequently asked is 'How do I get started on LinkedIn?' While a comprehensive answer won't fit in this blog post,

Blog Building 101: It is More Than Just Opening a WordPress Account
biznik.com

As we've all seen over the past few years, blogs are popping up everywhere! Everyone from the famous Hilton Hotel chain to the cat lover a

Hungry for New Social Media Marketing Resources? Try These on For Size!
biznik.com

New resources that help us utilize social media sites more effectively are in great demand. People involved in New Media seem eager to lea

5 Ways to Kill Your Brand
biznik.com

Building your brand successfully takes work and a bit of strategy. In this article I'll discuss 5 things you should NEVER do.

What Am I Doing Wrong on Facebook?
biznik.com

Not sure if something's missing on your Facebook? Think you might be missing a trick or two? If you want to be on top when it comes to Fac

Should You Try a Landing Page?
biznik.com

A landing page, if done correctly, can not only maximize your conversion rate but also your budget. Rather than “clicking through” to your

Favo.rs
plus.google.com

Favo.rs is where professionals broadcast and fulfill each others' requests for help

Launch Your Company on Social Media for Only 499 OFFERED from Seminole F...
www.adpost.com

Launch Your Company on Social Media for Only 499 OFFERED from Seminole Florida Pinellas @ Adpost.com Classifieds - Launch Your Company on So

Free advertising! Free classifieds Free classified Ads Free Ads Free Int...
www.inetgiant.com

Join the free internet advertising and online classifieds ads portal InetGiant today #######################~{_Online_Advertising_}~########

It s Time to Outsource Your Online Marketing Premiere Online Firm OFFERE...
www.adpost.com

It s Time to Outsource Your Online Marketing Premiere Online Firm OFFERED from Seminole Florida Pinellas @ Adpost.com Classifieds - It s Tim

It s Time to Outsource Your Online Marketing Premiere Online Firm OFFERE...
www.adpost.com

It s Time to Outsource Your Online Marketing Premiere Online Firm OFFERED from Seminole Florida Pinellas @ Adpost.com Classifieds - It s Tim

Hospital Marketing: Why Spaghetti Marketing Doesn’t Work
www.healthcaresuccess.com

Hospital Marketing: Why Spaghetti Marketing Doesn't Work. September 22nd, 2011 HealthcareSuccess. Tweet. The US Department of Labor Stat

Hospital Marketing Perspectives: Capture Market Share and Referrals by H...
www.healthcaresuccess.com

Hospital Marketing Perspectives: Capture Market Share and Referrals by Hiring Physicians. September 23rd, 2011 HealthcareSuccess. Tweet. The