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Christopher Tompkins
Works at The Go! Agency
Lived in pittsburgh
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Christopher Tompkins

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Your Website: Your Social Media’s Biggest Fan
Online marketing is a broad term that encompasses both social media and a company’s website. Because of this, these two need to work symbiotically. Facebook, Twitter, LinkedIn, and the other platforms need help from your website, and vice versa.

There is a bit of quid pro quo in online marketing. Some social media content should send the reader back to the website so they can read informative web pages, fill out forms, etc. On the other side, a website needs to be designed with those social media icons proudly being promoted in a prominent corner. There are so many websites out there that tuck away the links to its company’s social media page and even if you wanted to find their accounts, you wouldn’t be able to! It is very important to have those buttons right where viewers can see them.

Your website will generally stay the same. It tends to be a steadfast, unwavering piece of marketing as opposed to social media which is constantly updated with news, sales, articles, etc. You can see why these elements are very important to a successful online presence.

When promoting separate pages on social media, do not always link back to your home page. Share the wealth of attention to other pages that can provide the customer further insights into what makes your company tick. One of these important pages is your blog.

A blog can be one of the most important parts of your website. It is one of the sections that is typically updated, albeit not as quickly as your social media. By promoting your blog on your social media pages, you will bring attention to your website, which is a valuable resource to your company. What’s that? You don’t have a blog? You need to start one up ASAP!

A business’ website and social media pages are both integral elements of online activity and as such, a good marketer knows how to take advantage of both.

How do you promote your social media on your website? Share below!

Liked this post? Read more posts on The Go! Agency's blog: http://ow.ly/gzlu302Fcku
We have good news! You can have both social media marketing and a website! See how your website, Facebook, Twitter, LinkedIn, and more can be a team!
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Christopher Tompkins

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Marketing Tip: Your brand's voice used online should be proactive, approachable, and positive: http://ow.ly/37wT302oCPo
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Want to brand yourself effectively? Of course you do. Let us build your online presence today: http://ow.ly/EmKE302oyKs
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Marketing Tip: Developing a solid tone and voice is paramount if more than one person is handling your social media accounts: http://ow.ly/FUXV302oDe0
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Are you following us on Instagram yet? Let's Go! already: http://ow.ly/pZKR302g033
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“If you’re serious about building a strong business, let people notice your greatness, and they will tell others.” Christopher Tompkins
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Buy your copy of The Secrets to Healthcare Marketing to learn how to market your practice in the social media world: http://ow.ly/E129302ozfk
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“Your most unhappy customers are your greatest source of learning.” Bill Gates
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Why Your Business May Be Oversharing On Social Media
Geico has a new radio commercial talking about people “oversharing” on social media. They depict a woman that posts on Facebook every 10 minutes with photos, comments, and tags all her friends constantly. As social media marketers, we cringe at the commercial because we know the real implications oversharing can have.

Social media is becoming an established element in our society and as such, there are some unspoken rules. Here are the top 4 ways your followers may be yelling “TMI!” when checking out your updates:

- Too many posts. Even if your updates strike the right balance of push and pull messages, flooding the social media channels with a massive amount of content is not recommended. This will surely annoy your followers. For Facebook and Instagram, it is recommended to post varying content twice a day. Twitter should be 3-4 tweets or original content (but don’t forget to utilize retweets and other tools on a daily basis)

- Personal opinions. Don’t forget, you are representing your business when managing their social media page. It is not a good idea to push your personal beliefs on your company’s account. Do not talk about controversial, religious, or political subjects. It’s a good way to alienate or infuriate your customers.

- Irrelevant sharing. If you manage social media for a law firm, you wouldn’t post a bunch of DIY carpentry videos, would you? Make sure the items you share are professional and somehow connect to your industry.

- Inside References. We have all seen those social media posts that mean absolutely nothing to anyone except the people tagged in it. Do not send out those types of posts. Make sure everything is relatable to the general public. Even if you are mentioning an employee in an update, make sure people understand what you are talking about.

Quality over quantity is the name of the game in social media marketing. Be sure to take time and consider every post you share. After all, people from every walk of life will read it!

How do you feel about oversharing? Comment below!

Read more of The Go! Agency’s blog here: http://ow.ly/tgek302D3Jl
Are you oversharing on social media? It's okay, you can admit it. Yet if you are writing for a business, it can mean trouble. Learn more!
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Christopher Tompkins

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Social media is changing the way we connect with customers. And it's a pretty good thing. Here's why: http://ow.ly/OqI2302tDBc
How can social media help your business with customer service? Easy! Facebook, Twitter, and other platforms have many ways to help!
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Marketing Tip: Use a customized link shortener to track traffic of the content you share on social media: http://ow.ly/dur0302g0As
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why not use ttacking urls and do way more things with analytics and segmentation? 
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The waters of social media marketing are swift and ever-changing! We share the platforms you need to pay attention to, and why: http://ow.ly/sC6e302gfW1
Have you heard of Snapchat? What about BizSugar? The next generation of social media marketing is on the horizon. Are you ready? We are!
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  • The Go! Agency
    CEO and Founder, 2009 - present
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