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Christopher Tompkins
Works at The Go! Agency
Lived in pittsburgh
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Christopher Tompkins

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Get your online content to stand out among the swarming masses in 4 simple ways: http://ow.ly/dETe301u7Ru
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Christopher Tompkins

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Move over, Millennials! You're not the only cohort found on social media. Read more on our blog: http://ow.ly/cUdR301u65P
Isn't social media just supposed to be for college kids? Not anymore! Facebook, Twitter, and other platforms are seeing a spike in older users. Learn more!
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Christopher Tompkins

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You Published a Blog! Now What?
We are here at the end of our blogging for business series and you should be ready to post some great content on your new blog! After you hit that publish button, thousands of fans are guaranteed to visit your site in just hours, right? Not so true. While SEO is an important tool in promoting a blog, you will need a little more help getting noticed in the overly crowded internet landscape.

Your blog is not meant to replace your social media marketing. Quite the opposite, actually. Both of these internet-based tools are meant to work symbiotically together. You should be proud of your new blog post and as such, you will want to promote it on every social media account you have! On your website, where your blog hopefully lives via a link on the menu, you should have the links to your social media pages. All of this is your material and as such it should complement itself through internal promotion.

You can also publish your newly-crafted article on Facebook Notes and LinkedIn to share with your followers. LinkedIn is particularly effective at this as it has the ability to share your writing with fifty groups. Talk about publicity!

You will also be able to use your blog article’s copy in your newsletters and email blasts. Original material is precious so you should take advantage of the writing you now own and broadcast it through all avenues.

We hope you enjoyed our series about blogging for business. Now let’s see what kind of awesome blog posts you come up with! If you ever have any questions about blogging or social media marketing in general, please feel free to contact The Go! Agency team!

Do you have any thoughts on how to share your blog? Comment below!

Did you miss the other posts in this series? Visit The Go! Agency's blog: http://ow.ly/OlRv301ObuL
Just because you have published your blog post, it doesn't mean the work is done. Here are the best strategies to maximize your blogging potential!
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Christopher Tompkins

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Marketing Tip: In the social media world, dig deep to find what exactly makes your target market tick: http://ow.ly/M72g301u4MA
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Christopher Tompkins

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Why Your Business Needs a Blog
A blog, or weblog, has been an internet staple for quite some time, preceding our beloved social media platforms by decades. The medium has withstood the test of time and continues to help countless internet users get their word out. Blogs are a bit like chess, easy to learn and hard to master. Well, consider us the Bobby Fischer of the blog world and get ready for our series about blogging for business.

So, first of all, what is a blog? Most of us have heard of the concept, but clarification can always be helpful. Basically, it is a website that presents articles in a reverse order of publication, so the newest posts are always the first pieces of content visitors see. Look at it as a journal on steroids, if you will. Yet a blog can go far beyond recording someone’s thoughts. It can be a priceless tool for businesses that want to reap the rewards of an online presence. It is a great addition to a website and can be a helpful resource for updates once you have a few posts published. Now, you might be thinking that since you aren’t a journalist, how could this kind of tool be useful?

Essentially, blogging is a wonderful way to keep contemporary information on your website and a way to bring attention to your brand. No matter what your industry is, you will be able to write articles about some aspect of your work. We have seen auto shops, self-storage businesses, and even dentists benefit from blogs. Even if you think your work is boring, trust us, there is an audience for it. Many of your fellow professionals scan the internet for articles relevant to their field and with a little help from your website of choice, your articles will be popping up on search engines all over the world.

Essentially, blogs allow business owners to voice their opinion and stance on certain issues or practices. Nothing new happening in your field? No problem! You can spotlight a certain element of your work every post.

We would recommend posting a blog article at least every few weeks. You want to keep it relevant and consistently updated. More is better on this side of the internet. Blogging is a lot like social media in the sense that you don’t want your site to gather dust.

Look out for the next few segments on our series about business blogging: http://ow.ly/sxP6301IMew

How does your company utilize blogging? Comment below!
Does your business have a blog? It should! Check out the first in a four-part series that will help your business succeed online!
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Christopher Tompkins

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“Unless it’s crazy, ambitious, and delusional, it’s not worth our time.” Unknown
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“Never give up on what you really want to do. The person with big dreams is more powerful than one with all the facts.” Albert Einstein
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Instagram isn't just for posting selfies. It's an effective brand-building tool, and The Go! Agency can help: http://ow.ly/ODZl301ua6e
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Think your location doesn't matter when it comes to online marketing? Think again, and here's why: http://ow.ly/yObi301u4ZS
How can your current geographical location affect how you conduct social media marketing? You'll be surprised to find out it changes a lot!
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Christopher Tompkins

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5 Things You Need to Know Before you Start Blogging
A blog is a powerful tool for a business to have in its utility belt. It can significantly improve your internet presence and, if done correctly, your peers will soon flock to you for your insights! However, one must learn to crawl before they can run, and one needs to learn how to blog before you become an internet sensation.

Consider this segment of our blogging for business series a crash course. These are the 5 essential elements you need to consider before you begin to publish posts. We all had to take our time to learn the basics and now it is your turn!

- Platforms. First of all, you will want to figure out what website you want for the blog’s home. There are many platforms to consider, however we have found that WordPress is one of the most effective and comprehensive. They offer mobile applications so you can blog on the go and is comprised of an interface that is easy to use, no matter what level of experience a user has. There are other well-known sites such as Blogger and Tumblr, which have proven themselves as useful. Tumblr specializes in microblogging and has a more of a social media feel to it. While it was once very popular, more serious bloggers currently flock to WordPress and Blogger.

- SEO. Search Engine Optimization is a complex beast. In its simplest form, it is a tool to help articles reach the front page of search engine results based off of their keywords. However, it can be considerably more intricate than that. Luckily, WordPress incorporates a simple SEO field so you can master Google and others with ease.

-Your Audience. Now that we have the technicalities down, you need to figure out who will be reading your blog! Will it be potential customers, your peers, or simply avid readers? By figuring this out, you will make the next two elements easy as pie.

- Topics. Now that you have figured out who will read your writing, you need to figure out what they like. Business 2 Business blogs like to center around practices in the industry or current events and policies that affect your work. Those who want their customer base to read their posts would benefit from tips, tricks, and ideas that would essentially incorporate their product. Sure, you could make every article a sales post, but you will not get many readers that way.

- How to Write. You need to figure out the tone that will work for your audience and subject matter. Is it a strictly professional piece of writing or does it have a conversational feel? Regardless, make it unique! You will want to be sure that there is a reason readers are going onto your website as opposed to others’.

Do you feel ready to write now? Once you have these five elements down, you should be able to rock the blog world, no problem!

What do you think about these five essential elements? Comment below!

Liked this post? Visit The Go! Agency's blog for more: http://ow.ly/CdYT301Lp2k
Blogging is a crucial part of your online marketing. Yet there are some rules and regulations you need to follow before you hit the publish button!
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Christopher Tompkins

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Buy your copy of The Secrets to Healthcare Marketing to learn how to market your practice online: http://ow.ly/llYq301u9wv
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Christopher Tompkins

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Marketing Tip: Adjusting your voice to fit the market should be at the top of your priority list: http://ow.ly/M21h301u1BT
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