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Christopher Tompkins
Works at The Go! Agency
Lived in pittsburgh
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Christopher Tompkins

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“Your most unhappy customers are your greatest source of learning.” Bill Gates
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Christopher Tompkins

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Marketing Tip: Developing a solid tone and voice is paramount if more than one person is handling your social media accounts: http://ow.ly/FUXV302oDe0
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Are you following us on Instagram yet? Let's Go! already: http://ow.ly/pZKR302g033
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“If you’re serious about building a strong business, let people notice your greatness, and they will tell others.” Christopher Tompkins
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How Social Media Can Rock Your Company’s Events
Who says social media is confined to the digital world? While we do not have a physical leather-bound book called Facebook, or tiny blue birds sending out messages out to our favorite people, the digital world often visits reality through several avenues.

One of the biggest ways businesses can use social media is to cover a live event. We see this during big unveilings like Apple’s press releases. Soon enough, we will see the social media platforms exploding when iPhone 7 is announced. However, it doesn’t have to be as monumental as Apple’s releases. It can simply be a get-together or your team attending a local charity event. Here are the best ways to cover an event through your social media channels.

- Live Video. With the advent of Facebook Live, Periscope, and Snapchat, people all around the world can attend your event with just the tap of a button. By providing a live broadcast of your event, customers from all over will be able to join in the fun, or could benefit from the knowledge your event is providing.

- Tweeting. Twitter is perfect for live events. Reporters use Twitter to unveil news stories as they happen, minute by minute. It offers an alternative method of covering live events as opposed to live video, since you can read the tweets at your own pace.

- Checking In. Facebook’s popular feature that allows people to check into a location is great to advertise your event. Be sure to remind all attendees to check in on their individual Facebook accounts so the word can spread quickly.

- Event Pages. You can also use Facebook and Google+ as a way to invite your friends, family, and colleagues to your event. They can let you know if they plan on attending and, through notifications, will be reminded that a fun time is on the horizon.

- Ongoing Promotion. A post saying what a good time you had will be a great closer to the event. Posting pictures, tagging your fellow attendees, and an invitation to the next event are all great ways to keep people invested, even months after the actual event.

As you can see, social media is made to promote your real life party, meeting, or conference. It seems that the internet and the “brick and mortar” world aren’t so separate after all!

How do you use social media to promote your event? Comment below!

If you liked this post, visit The Go! Agency's blog to read more: http://ow.ly/D77a302tvae
Find out how social media marketing can be the star of you party! Find out how Facebook, Twitter, and Instagram can bring people to your live event!
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Marketing Tip: Ensure your content is timely, entertaining, thought-provoking, and educational: http://ow.ly/a1jb302g0uv
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Want to brand yourself effectively? Of course you do. Let us build your online presence today: http://ow.ly/EmKE302oyKs
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Why Your Business May Be Oversharing On Social Media
Geico has a new radio commercial talking about people “oversharing” on social media. They depict a woman that posts on Facebook every 10 minutes with photos, comments, and tags all her friends constantly. As social media marketers, we cringe at the commercial because we know the real implications oversharing can have.

Social media is becoming an established element in our society and as such, there are some unspoken rules. Here are the top 4 ways your followers may be yelling “TMI!” when checking out your updates:

- Too many posts. Even if your updates strike the right balance of push and pull messages, flooding the social media channels with a massive amount of content is not recommended. This will surely annoy your followers. For Facebook and Instagram, it is recommended to post varying content twice a day. Twitter should be 3-4 tweets or original content (but don’t forget to utilize retweets and other tools on a daily basis)

- Personal opinions. Don’t forget, you are representing your business when managing their social media page. It is not a good idea to push your personal beliefs on your company’s account. Do not talk about controversial, religious, or political subjects. It’s a good way to alienate or infuriate your customers.

- Irrelevant sharing. If you manage social media for a law firm, you wouldn’t post a bunch of DIY carpentry videos, would you? Make sure the items you share are professional and somehow connect to your industry.

- Inside References. We have all seen those social media posts that mean absolutely nothing to anyone except the people tagged in it. Do not send out those types of posts. Make sure everything is relatable to the general public. Even if you are mentioning an employee in an update, make sure people understand what you are talking about.

Quality over quantity is the name of the game in social media marketing. Be sure to take time and consider every post you share. After all, people from every walk of life will read it!

How do you feel about oversharing? Comment below!

Read more of The Go! Agency’s blog here: http://ow.ly/tgek302D3Jl
Are you oversharing on social media? It's okay, you can admit it. Yet if you are writing for a business, it can mean trouble. Learn more!
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Social media is changing the way we connect with customers. And it's a pretty good thing. Here's why: http://ow.ly/OqI2302tDBc
How can social media help your business with customer service? Easy! Facebook, Twitter, and other platforms have many ways to help!
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Marketing Tip: Use a customized link shortener to track traffic of the content you share on social media: http://ow.ly/dur0302g0As
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why not use ttacking urls and do way more things with analytics and segmentation? 
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The waters of social media marketing are swift and ever-changing! We share the platforms you need to pay attention to, and why: http://ow.ly/sC6e302gfW1
Have you heard of Snapchat? What about BizSugar? The next generation of social media marketing is on the horizon. Are you ready? We are!
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Great tips!
 
5 Ways Influencers Can Change Your Twitter Results
 
How can Twitter influencers improve your marketing strategy? If read on and follow these five tactics, you'll likely see how.
How can Twitter influencers improve your marketing strategy? If read on and follow these five tactics, you'll likely see how.
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