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Christopher Tompkins
Works at The Go! Agency
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Christopher Tompkins

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When Mark Zuckerberg first released Facebook into the world, its original purpose was meant to help college students to connect. In fact, you couldn’t even sign up if you didn’t have a .edu email address. Obviously, all that has changed. Now, everyone and their grandma (literally) has a Facebook page. This year, the primordial idea of student exclusivity is resurfacing in a new app called Lifestage. However, Lifestage’s demographic is quite a bit younger than Facebook’s original goals.

This new app is quite a unique platform. Its target demographic is teenagers and aims to connect fellow students from the same school. In fact, you can’t sign up for this “Facebook Jr.” if you’re over 21 years old! Perhaps, this is a way to protect the young internet surfers, but the app itself actually has no privacy features in an attempt to be as transparent as possible.

It should come to no surprise to anyone that Snapchat’s design heavily influences the rest of the app. Lifestage offers entertaining filters to decorate the videos much like the popular platform already does. Yet unlike Snapchat, posts are always visible. A surprising feature of this app is that it only allows video content. The teenage users can easily peruse through emoji-clad profiles like a Facebook profile, but there will be no static pictures. It seems like video’s reign is changing even the selfie.

Despite Lifestage technically being a new social media profile, marketers shouldn’t get too excited for new advertising possibilities. Users’ reach can only go so far and there doesn’t seem to be any advertising options (yet). What this app does show is how much video is influencing social media in 2016, as predicted by many of the experts. Additionally, this is the second attempt from Facebook to create a “Snapchat clone”, the first being Instagram Stories. Snapchat has begun to show its potential as Millennials (and younger) are being gravitated towards the platform. It offers a certain sense of instant gratification that people crave. As such, video, smaller bodies of text, and interactive apps are shifting the way we approach marketing.

My first question would be what happens if hypothetically Lifestage takes off, and these users outgrow the 21-year-old age limit? Will they be denied access to their favorite platform and all the videos they’ve accumulated during their childhood? Perhaps Facebook should integrate a “Grown Up” button, which will convert an account into a fully grown Facebook profile when the time comes.

It’s unclear just how effective Lifestream will be. Facebook has a long list of failed children. From Paper to Slingshot, there are several apps that Zuckerberg’s team has created that just didn’t take off and now only reside in the history books. At the time of this blog post, Lifestream only has a 2.5 out of 5-star rating. Still, their attempt to prime the next generation for a video-dominant social media landscape speaks volumes about just how much Facebook not only likes but needs video to be on their side.

What do you think of Lifestage? Comment below!

Like this article? Check out more here: http://ow.ly/uiTP303Juk1
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Christopher Tompkins

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MarketingTip: The more people talk about you, the more exposure your brand gets: http://ow.ly/9x2B303xYnH
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Christopher Tompkins

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With an overabundance of #onlinecontent to choose from, how do you get people to read and engage with yours? We know: http://ow.ly/EZgE303cRdH #MarketingAgency #SMM
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Are you taking these 5 actions to get your content shared on #Instagram? http://ow.ly/T8Ab303e0fH #VisualContent
Instagram is a popular social media platform that marketers need in their tool belt! Find out how to master this app-centric software!
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Marketing Tip: Treat every communication that you write online as a fine piece of crystal: http://ow.ly/j0Kk303fR8J
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Social media and the internet had a certain impact on language. We have become quicker, shorter, perhaps even more impatient. Regardless, tools such as acronyms and hashtags gave us new ways to communicate, much like shorthand did decades prior. Above all other social media platforms, Instagram takes this to a new level.

Instagram brings a whole separate, unique culture to social media marketing. We could say it’s because it’s more imagery focused as opposed to text, or we could say it targets a younger demographic. But when it comes down to it, it promotes a fun way to connect. Even as a marketer, you need to learn how to speak as the Instagramers do when trying to promote your brand online. As such, you will need to learn very specific terms. Here are some of the most common terms that people use:

Regram – This is the equivalent of a retweet on Instagram. This term denotes that this post is originally someone else’s content, and you’re trying to spread the word.

LB (like back) – This is a common term used on Instagram. If someone comments “LB” on your post, they are hoping you will like them in return. Like Twitter, reciprocation is a large part of connecting with new people.

S4S (share for share) – We’re not recommending you use this one, but this is a common term that is supposed to boost engagement. However, this hashtag tends to be associated with spam accounts. It can be helpful to know what exactly #S4S and these other terms stand for, even if you don’t partake in them.

DM (Direct Message) – Like Facebook, Twitter, and LinkedIN, direct messages are a way to send private messages out to anyone you wish.

Filters – Due to Instagram’s primary use on smartphones, they offer fun filters to add to photos. People have begun using these so much that Instagram has become known for this particular feature. Additionally, #nofilter designates an unaltered photo, which is supposed to express how the subject of the picture doesn’t need any help to look good.

Hashtags – We have seen hashtags reign supreme on Facebook and Twitter, but it’s suggested that a post to has up to 10 of these tags. Some to look out for – and use in your marketing – are #TBT (Throwback Thursday), #FBF (Flashback Friday), #IGDaily, and many, many others.

Each social media site has unspoken rules on how to communicate. As you can see, Instagram is no different. There are many various ways to interact with fellow social media users, and marketers have a responsibility to their brand to adapt.

What do you think of these Instagram terms? Do you have any others?

Like this article? Check out more on our blog! http://ow.ly/iQek303yjKb*
Did you know social media has its own language? Each platform has its own language as well. Learn how to speak on Instagram!
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Quick to dismiss Google+? Not so fast. There are a few benefits it can offer your #smallbusiness, including #SEO: http://ow.ly/5Ifg303xYLc
Google+ is an underappreciated social media platform. The truth is that it can offer some unique features. Check out everything Google can offer!
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“Train yourself to let go of the things you fear to lose.” George Lucas #MotivationalQuotes #TuesdayTips
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We understand that managing social media is a full-time job. Let us do it for you, while you focus on the important thing: your business. Contact us today: http://ow.ly/FCC0303xYGq
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Good stuff on today's +The Yaffe Group blog
One-to-one marketing is about building relationships that put your clients/customers at the heart of everything you do. It is the epitome of customer-centric marketing. Quality communication is the cornerstone of a successful one-to-one marketing strategy. Here is an outline on how to get started.
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It seems there’s a certain window of time for people to establish themselves on new platforms. For example, famous “YouTubers” have been on the site for years now, and it can be tough to break into that industry since there are so many others trying to do the same thing. The same applies to Facebook, Twitter, and Instagram. Now, Snapchat is getting filled with big names quickly. What’s a newcomer to do?

When you click that Sign Up button, you have a lot of catching up to do. However, it’s absolutely possible to shine online at any point. These 5 steps will give your baby social media accounts a kick start:

Optimization. Starting from scratch is tedious, but it can be done. Whether you have a Facebook, Twitter, Instagram, or LinkedIn page, be sure to fill out every blank field as best you can. Just because your account is new, doesn’t mean it has to be empty.

Tap into your contact list. When signing up, most social media platforms will have you utilize your email contacts so you can be reunited with your favorite people online. If you don’t use this tool, try and find your business partners, friends, family, etc. and ask them to begin liking your page and content.

Promote your pages to your customers. You’ve seen them in many small businesses, those signs proudly promoting their Facebook, Twitter, or likewise. This is important and actually works! Make sure your regulars know about this new opportunity to connect, and be sure to ask them for a nice 5-star rating.

Backdate new content. This tip is a Facebook exclusive. It’s intimidating for social media users to like a page that has no content. Be sure to post, post, post! But a big batch of posts from the past 24 hours won’t look so good either. Luckily, deep in its publishing tools, Facebook offers the power to “backdate” a post so it looks like you’ve been around for a while. The whole point of this is to make you look established and involved in the online community, which is one of the primary goals of social media in its essence.

Advertise! If you are new to social media, you may not yet understand the power of Facebook, Twitter, Instagram, or LinkedIn advertising. You will! These advertising opportunities provide an extremely beneficial boost to your content so you will get noticed fast!

There’s quite a variety to the promotional options available. From driving website to your website to sponsored content, you will be able to find one that fits your budget and works for your company.
As you can see, the words “new to social media” doesn’t need to be a death sentence. You can steadily grow your social media marketing with these tips and of course, with the help of professionals.

What do you think of these steps? Comment below!

Like this article? Check out more here! http://ow.ly/8P5Q303AqTw
It seems there's a certain window of time for people to establish themselves on new platforms. For example, famous “YouTubers” have been on the site for years now, and it can be tough to break into that industry since there are so many others trying to do the same thing.
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Christopher Tompkins

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"Don't be afraid of your fears. They're not there to scare you. They're there to let you know that something is worth it." C. JoyBell C.
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