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Christopher Tompkins
Works at The Go! Agency
Lived in pittsburgh
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Christopher Tompkins

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#MarketingTip: It’s important to develop a voice that is aligned with your #brand: http://ow.ly/tiQI307UmwS 
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Christopher Tompkins

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What is one #digitalmarketing trend every business better watch out for in 2017? #Chatbots. Read more: http://ow.ly/RREs307GIlu

Chatbots have begun to, once again, change social media marketing. Facebook Messenger, Whats App, and more have begun to dominate online networking!
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Christopher Tompkins

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The 5 Unspoken Rules of Social Media Marketing

It seems like this social media marketing thing just clicks for some people. Their content is perfect, they connect with the best people, there are “likes” aplenty- you get the idea. For others, however, it takes more time and effort. Some people just can’t seem to grasp some of the most elementary concepts when it comes to Facebook, Twitter, and the other platforms. And that’s OK. If anybody – even those who are social media masters – say they’ve learned it all in a single day, they’re lying.

The sad truth is that there isn’t an official “Social Media Marketing How-To Manual.” We’ve all figured out what works and what doesn’t through trial, error, and a TON of hands-on experience.

Luckily, my team and I have been there and done that. I can say that there are many unspoken rules of social media and how things work, but these are without a doubt the most essential. So let’s get started on everything you need to know.

1. Don’t like your own content. It’s nice to pat yourself on the back every once in a while, but don’t do it on social media. If your only engagement is from yourself, well, that will look a tad pathetic, won’t it?

2. Respond to customers ASAP. Don’t forget, it’s SOCIAL media. That means these are channels of communications between you and your customers. Keep things positive, informative, and professional.

3. Be involved in the community. Apart from having good customer service, you need to be social in other ways such as sharing other business’s content (as long as they aren’t competitors). You should also be hosting engagement-heavy content like contests, polls, and Q&A sessions.

4. Abide by platform rules. Each social media platform connects people in different ways. LinkedIn is all about professional networking. Instagram is heavily focused on images. Twitter does best with news and current events. Make sure you “do as the Romans do” and shape your content to match what people flock to.

5. ALWAYS, ALWAYS, ALWAYS use an image. It’s been proven time and time again that social media updates do significantly better with some form of visual. Whether you want to use a picture, video, GIF, 360-video, live broadcast, or whatever is next in the world of marketing, you need something to compliment your copy.

So, while there isn’t any go-to manual, these rules are a great starting point for marketers who are trying to hit the ground running with social media. As you abide by these unspoken laws, take the time to plan, write, create, strategize, and revise your methods. Trust me, your efforts will go a long way.

Contact us today to learn how our social media marketing professionals can help your business!

Check out our blog for more social media tips, tricks, and strategies: http://ow.ly/FHUK307UCvt
It seems like this social media marketing thing just clicks for some people, for others, not so much. And that's OK. Learn Facebook and Twitter tips here!
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“Say yes. You’ll figure it out afterward.” Tina Fey #TuesdayTips #quotes
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Feeling overwhelmed with social media marketing? We'll advise you on everything you should be doing to succeed. Schedule a consultation today: http://ow.ly/G1Uv307GJKK #marketingagency
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Christopher Tompkins

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#MarketingTip: Consistency and timeliness are keys to building relationships online: http://ow.ly/IO8n307GGha #smm
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Entrepreneur shares 20 #marketingtips to help grow your #FacebookLive audience: http://ow.ly/Apgh307UjPH 
FB Live is a fun way to engage, connect and interact with your audience.
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#MarketingTip: When interacting online, remember that your words last forever and can be seen by millions: http://ow.ly/rjjo307GGbM #smm
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6 Steps To Catching Your Viewer’s Gaze On Social Media

We’ve all done it. Scrolling through social media, ignoring some of the more “blah” looking posts is only human nature. But it’s a social media manager’s job to create compelling enough material that followers will stomp on the brakes to take a closer look. Once we get them to pay attention, engagement is the next natural step.

This is exactly why visuals are so important on Facebook, Twitter, and other platforms. You need that figurative (or literal) red flag to get eyes to lock onto something entertaining, stunning, stimulating, or heart-pumping. We’re not saying you should post an explosion GIF, but something to make the ADD-stricken masses pay attention.

Here are our suggestions on how to get those stunning visuals rocking:
1. Colors – Keep them bright, catchy, and complimentary. If noir photography is your type of thing, then I hope you have an audience for it since the flashier, the better is usually the correct line of thinking. Color is a BIG deal when it comes to marketing and design. Our minds automatically lock onto a vibrant shade or swatch. This is why it’s also important to choose your brand’s colors and stick to them. Consistency is a big deal. For years, Coca-Cola has used the same exact red for everything – and for good reason. People remember it and mentally link it to the famous product. Now go on Coke’s Facebook. Everything’s red, isn’t it?

2. Videos – Whether it’s live or recorded, video is huge in the world of social media right now. Even if they are simply a collection of pictures in the form of an animated slide show, you need some form of video in your content strategy. Videos show up very prominently on social media timelines and feeds, so take advantage of this medium!

3. Original photographs – Take snapshots of your business, employees, products, and more. While repurposing and curating content is an essential cog in the social media machine, you need to have an array of original content as well!

4. LIVE- We briefly mentioned live video above, but it most definitely deserved its own category. Facebook, YouTube, Twitter, and Instagram all offer live services so you can broadcast to your followers in real time. This is a real game-changer, and we’re going to see much more live video integration in 2017.

5. Motion (even if it’s still)- Use action shots in photographs, offer demonstrations in live video broadcasts, add quick-moving animations, etc. Keep things moving and exciting!

6. People- Here’s a secret - people like people. If there’s a way to integrate a real person into your imagery, do it. Even if it’s just someone using your product, it’s worth the extra effort.

7. Text- While you have a whole separate area for text in the “anatomy” of your social media post, compelling copy is a fundamental element of imagery. Keep it simple, concise, and clean.

8. Clarity- Speaking of keeping things simple, people should not have to try to decipher what you’re posting. Do the hard part for them and make things unique, albeit recognizable.

You don’t need to be Dali or Picasso to make people stop in awe of your social media images. But you DO need to put in effort and creativity. Trust me, it’s worth investing your time into creating outstanding images. Your brand’s recognition will increase with each post in which you integrate dazzling visuals.
Contact us today to learn how our graphic design team can help your online marketing!


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TopRank Marketing reveals 26 #onlinemarketing statistics you need to know to help reach your goals in the upcoming year: http://ow.ly/xPkx307GLcV #smmtips

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Love this article about social media marketing, courtesy of +Social Media Examiner!
 
Wonder if social media efforts during holiday seasons impact sales? Discover new research and insights to help guide future efforts.
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  • The Go! Agency
    CEO and Founder, 2009 - present
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