Is Your Facebook Branding a Mess? Here’s How to Clean it Up
When marketing your business online, branding is one of the key factors that you need to keep in the forefront of your mind. Keeping a consistent brand across all of your marketing collateral can help build not only a stronger overall brand, but also a synergistic marketing machine.
So why is it when you throw Facebook into the mix does branding continuity begin to suffer?
Let’s think about your marketing materials: your website, your brochures, your business card, your promotional sheets, your landing pages. When you were formulating your messages and branding, I’m sure that you took into consideration how it would flow through every aspect of your marketing. You want your logo to be consistent, your brand colors to be consistent, your message consistent, your contact information consistent.
And why did you do this? So that when you begin marketing your brand, it is easily recognizable, has impact, has credibility and easily conveys the message of your business.
The hard fact is that if your business has a Facebook Page – this is now officially another part of your marketing collateral. Which in turn means that it is another branding opportunity and one that you need to make sure that you can brand effectively.
How do you do this?
First, don’t over complicate the task. Here is the simple way of auditing your Facebook presence for branding.
Read more here: http://thegoagencyusa.com/social-media-2/facebook-branding-what-you-need-to-know-to-get-started/
How have you maximized your branding on Facebook?