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A1: How To Write A Good Creative Brief

Good design is a collaborative problem-solving process, as much as it is a purely aesthetic one.

The good design brief, therefore, should clearly communicate a clients understanding of the problem that needs to be solved by your design/communication agency. ‘Garbage in garbage out comes to mind’

httphttp://www.artefact.ie/a1-how-to-write-a-good-creative-brief/
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