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CrookedChimney
6 followers -
Secret weapon that gives you advanced marketing analytic superpowers.
Secret weapon that gives you advanced marketing analytic superpowers.

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CrookedChimney's posts

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"The race to greater customer centricity is a defining trend of the fourth industrial revolution..."

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Tracking Customer Lifetime Value in Google Analytics

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"The CMO of tomorrow is the data nerd of today." MarTech and the Decade of the CMO

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Implications for how marketers design B2B loyalty-building programs

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Evidence that powerful marketing departments enhance total firm valuation.

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Improving Profitability on Win-Backs - Match customers on the basis of reason for defection.

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The Value of Retargeting - Effectiveness of ad personalization hinges on timing and placement.

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10 Factors That Boost Mobile Coupon Redemption

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Brands that are getting it right are delivering measurable uplift in Customer Lifetime Value (CLV) http://buff.ly/24O5bU7 InternetRetailing
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