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Laura Click
Marketing Strategist. Dog Lover. Proud Mizzou alumnus. Avid Runner.
Marketing Strategist. Dog Lover. Proud Mizzou alumnus. Avid Runner.

Laura Click's posts

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What were your favorite +Blue Kite Marketing blog posts this year?
Find out in today's blog post!

It’s always fascinating to see what content resonated with you this year. It also helps us determine how to create even better content and to serve up more of the blog posts you want next year.

To create this list, we looked back at the blog posts with the most traffic and social media shares.

If you’re a long-time reader, you might discover a post that you missed throughout the year. And if you’re just now joining us for the first time, you’ll find some of our top content to get a taste of what you’ll find here.

What was YOUR favorite blog post this year? Let me know. I can't wait to hear what you think!

#digitalmarketing #contentmarketing

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Where is digital marketing heading in 2016?

That's the question +Stanford Smith and I answered in our latest episode of The Marketing Huddle.

We discuss what to expect with Google Plus, Facebook and more. And we debate whether video will still be as important next year.

Got 20 minutes? You can get all the good stuff right here:

#marketing #digitalmarketing #marketingtrends

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As a lifelong +Kansas City Royals fan, it was incredibly fun to see them win the World Series this year. And while they had a crazy amount of talent, I think what really set them apart was their heart and winning culture.

Companies can learn a great deal from the Royals. If you want to succeed in business today, you have to differentiate. And creating a strong company culture is one of the best ways to do that.

On the +Blue Kite Marketing blog today, I talk about a few ways you can build a winning culture at your company.

‪#‎Winningculture‬ ‪#‎companyculture‬

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No one talks about boring businesses. We talk about brands that are interesting, entertaining or exciting. We talk about brands with great stories.

That’s why a powerful brand story is hugely important.

But, here’s the deal - most companies do a terrible job of telling their story.

They think they don’t have a good story to tell. Or, they don’t think anyone wants to hear about their story.  Newsflash: they do.

Every brand has a story.  

Yes, even yours.

You just have to uncover the right story and then learn how to tell it well.

In today's post, I give examples of three brands that share their story well - Chobani, Letterlogic and Thank You Water. I also give you some questions to help you determine YOUR brand story.

Check it out:

#brandingstrategy   #branding   #marketing   #storytelling  

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Wondering if now might be the time for your business to get started with digital advertising?

In today's episode of The Marketing Huddle, +Stan Smith and I take a look at the common questions people have about digital advertising and give you the five key elements you need before you get started.

Take a look:

#digitaladvertising   #digitalmarketing  

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It might be time for your company to quit Facebook. Yup. I said it.

If Facebook is no longer working for you, you either need to find a way to improve your efforts or throw in the towel.

If you need help deciding what makes sense for you, check out today's post. I give you some reasons why businesses struggle with Facebook, some tips on how to improve your efforts and then some ways to determine whether it's time to call it quits.

After all, it doesn't make sense to invest time and money into something that no longer works.

What do you think? Should businesses give up on Facebook? Should you?

#socialmedia   #facebook   #socialmediamarketing  

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If you want to create a successful blog, there are five types of content you should be writing.

In this post, I offer up these five must-have content types and how to weave them into your editorial calendar.

Take a look:

#blogging   #contentmarketing  

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If you want to grow your business, a marketing team can be incredibly beneficial. But which is better for your business - an in-house marketing team or marketing agency?

That's what I discuss in today's blog post. There's no one-size-fits-all answer. There are benefits to both options. You have to determine which approach is best for your business. 

To help you decide, I've highlighted the pros and cons of both options. 

Take a look:

What questions do you have about either approach? What option has worked best for your business?


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I'm not typically one to go on a rant, but today, I'm breaking that rule. 

+Stan Smith and I are fired up about all of the bad marketing we see on a day-to-day basis. Because we’re in the marketing trenches every day with our clients, we’re exposed to a lot of bad marketing practices.

We don’t want that to be you.

That’s why we’re sharing our top marketing pet peeves. Because we care deeply about your success, we want to call attention to the biggest marketing pitfalls we see in business today so you can steer clear of them.

Check it out here:

What are your top marketing pet peeves? Are there any that we missed? 

#marketing   #marketingpetpeeves   #badmarketing  

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Last week was the +Blue Kite Marketing blog's fifth birthday! 

And, a lot has changed since then.

Not only have I gotten better as a blogger (just check out my first post for proof), but also the blogosphere itself has changed dramatically.

The practice of blogging has grown up.

Here are the top five changes I've noticed in the past five years, along with some tips on how you can adapt your blog to stay on top of these trends.

I'd love to know - what are the biggest changes you’ve seen since you started blogging? How are you adapting to the latest trends?

#blogging   #bloggingforbusiness   #contentmarketing  
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