Profile cover photo
Profile photo
Jon Buckley
4 followers -
Direct Mail and Database Marketing Partner
Direct Mail and Database Marketing Partner

4 followers
About
Posts

Post has attachment
Using Data, Technology & USPS to Rev Mail Response
Recent research provides compelling reasons to include direct mail in marketing plans--and also highlights opportunities to further pump response and ROI.  Direct mail response rates actually jumped in 2016 per the Data & Marketing Association (DMA) 2017 "R...
Add a comment...

Post has attachment
Are Self-Mailers Effective for Your Target Market?
Looking to tighten budgets in 2017, some direct mail clients are taking another look at self-mailers. Is it the right move for your market? Drawing on the experience of mailing experts, Target Marketing magazine has a great article with four key questions y...
Add a comment...

Post has attachment
Ready to Ride 2017 Marketing Trends to Success?
As businesses and nonprofits begin to maneuver through 2017 with their marketing roadmaps, it's a good idea to make sure those plans account for any landscape-altering trends ahead. A recent article by Forbes magazine's CMO Network contributor Daniel Newman...
Add a comment...

Post has attachment
Make Holiday Marketing a Gift That Keeps Giving
The holidays are not only a key time for boosting immediate sales, they are also one of the most important periods for gathering data and customers that will generate profit in the year ahead. A new infographic from the Marketo blog provides some good tips ...
Add a comment...

Post has attachment
In Busier Holiday Mail Season, Get Creative to Stand Out
With the mailbox distractions of the election finally past, retail mailers can now focus on the challenge of grabbing recipient attention in a holiday direct mail season that is projected to be even busier than last year's. The U.S. Postal Service just anno...
Add a comment...

Post has attachment
Data Strategy Key to Besting Amazon With Holiday Buyers
Retailers complain that Amazon e-commerce gobbles up more holiday dollars each year . In fact, Amazon is now the primary gift destination of 42% of U.S. shoppers, per recent research by Signal, a marketing tech and data platform company. Is there any way to...
Add a comment...

Post has attachment

Post has attachment
**
Changing seasons signal a burst of direct mail from clients in home services contracting, especially HVAC promotions. And we've seen some great and some not-so-great examples. So we'd like to pass along a timely article from Contracting Business by Matt Mic...
Add a comment...

Post has attachment
Mail Can Boost Home Services Contractors--If Done Well
Changing seasons signal a burst of direct mail from clients in home services contracting, especially HVAC promotions. And we've seen some great and some not-so-great examples. So we'd like to pass along a timely article from Contracting Business by Matt Mic...
Add a comment...

Post has attachment
Survey Shows Holiday Shoppers' Offline-Online Mix
Heading into the holiday season, what should retail marketers do to maximize 2016 holiday sales? Start by asking the shoppers. Global marketing firm Epsilon has just released the findings of its 2016 holiday shopping survey. More buyers are likely to be in-...
Add a comment...
Wait while more posts are being loaded