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Michael Brito
9,644 followers -
@britopian on Twitter
@britopian on Twitter

9,644 followers
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Michael Brito's posts

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I was interviewed by some Youtube influencer - https://www.youtube.com/watch?v=RTs1rK__Cno

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Great interview on domestic violence +Cynthia Telles 

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It was just a matter of time before millennials entered the workforce, got promoted up the ranks and are now becoming influential in the B2B marketing space. 

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Brands are built by having good products. They are built when they go above and beyond when solving customer problems. They are built by passionate customers that share an emotional connection and then tell others about their experiences.

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My take on this is straightforward. Don’t panic. Just because your CEO isn’t using social media isn’t necessarily a bad thing. Some people just aren’t built to use social media. And, your company won’t go out of business, lose market share or layoff half of their workforce because of it. I would be more worried if your CEO wasn’t making the right investments (financial and time) into social - internally to engage employees and drive collaboration and externally to engage with customers and other stakeholders. 

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Content is used to reach audiences online in order to change specific behaviors. It’s the gateway into the social ecosystem. We use content to tell stories, ask questions, provide answers and even ask customers to buy our products.

But the reality is that many of us today still struggle even with the basics and its because we don't make content and storytelling a strategic pillar of our business. The external landscape is changing and there is more noise in the market place than ever. And it's only going to get worse.
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