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Lanny Cardow
Advertising / Digital - Toronto, Canada
Advertising / Digital - Toronto, Canada

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Plausible: In brand storytelling, "while retail, food and drink and FMCG brands fare particularly well in the rankings, brands in the utilities, financial services and automotive sectors are considered less adept at storytelling."

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A high tech variant of  that old saying,  'know your audience'
Most of what we read online, we just skim and skip through. But that's not such a bad thing!

Here are 5 unconventional ways to become a better writer (hint, it's about being a better reader).


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This one hit a little close to home. Flashbacks to undergrad....and grad school.... and, sadly, more recent work in big research engagements.
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