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Jason Mazzota
Brandovative - innovative media solutions
Brandovative - innovative media solutions


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Cognitive diversity and marketing: How AI is improving innovation

“NASA employee George Washington handles clerical work more quickly and efficiently than ever before. He never complains about working late hours and he never needs to stop for a coffee break.

Washington is a bot who takes in information from emails and identifies job candidate suitability — something formerly completed by human resources personnel. He represents a new type of diversity within organizations, cognitive diversity.”

Cognitive diversity, simply put, includes different ways of thinking. It consists of both humans (cognitive thinking) and machines (cognitive technologies). Today, automation is pouring into the workplace at an accelerating rate. Cognitive technologies involve: robotic process automation, traditional machine learning, natural language processing, and rule-based expert systems. We already witness this artificial intelligence (AI) in our everyday lives as it handles answering services, account balance inquiries, and payment services.

Marketers are particularly in tune with AI, as it has already greatly impacted their work flow.

According to research from Accenture, 86% of marketers believe AI will make their industry’s work more efficient and effective as practical applications already include processes that include precision targeting, dynamic ad creation, and marketing automation. In these cases, adopting cognitive diversity into the workforce improves efficiency, increases accuracy, and frees humans to focus on more complex tasks.

Data from Emarsys shows widespread inclusion of AI by retail marketers worldwide:

54% are using AI to personalize customer experience and behavior across channels
52% are using it to manage real-time customer interactions
48% are using it to Identify or reorganize customers across channels
41% are targeting appropriate audiences for new customer acquisition

Most companies begin by integrating AI and other machine systems to replace the repetitive, “low hanging fruit” projects. This allows them to achieve quick wins early in the adoption process. The idea of accepting these new “employees” at work as equals, however, can initially cause concerns about long-term job security.

In NASA’s case, the organization feels that cognitive diversity, through the inclusion of bots, is a way to meet shrinking budgets and allow existing humans to focus on higher-level tasks. Thus far, George Washington has been met with open arms, and NASA plans to bring on a Thomas Jefferson bot soon. NASA's experience shows that integrating machines as cognitive tools has improved the bottom line.

While demographic diversity is important for success, marketers that can include new ways of thinking and automation will expand organizational agility and innovation. As cybernetic models improve, they will become more commonplace when organizations consider the functions of diversity and inclusion executives. Embracing cybernetics, the science of communications, and automatic control systems in both machines and living things, may sound like science fiction. But in reality, it boosts agility, innovation, and profits.

Tabitha A. Scott is the founder and principal at Cole Scott Group.

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#Brandovative #SocialMedia
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5 Ways To Get the Conversation Started on Social Media

Brand, Brandovative, Content Management, Marketing Tactics, Search Engine Optimization, Search Engine Visibility, SEO, Social Media Engagement, SSEO | 0 Comments

1. Start discussions on recent industry news Since the focus of most social media efforts is to generate more awareness, traffic, and eventually leads for your business, you’ll want to make sure your conversations are engaging the right audience. Start by following...

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Google is at it again, changing up some of its features. At least it’s not an algorithm change again — at least not this time. The latest change-up hasn’t been made yet. Right now, Google is just running tests.

When the links do appear, they are positioned just under the meta description on the search result, and they point to internal pages on the site. They are designed to make it easier for users to explore additional content on the site without having to conduct new searches.

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#Brandovative #SEO #MobileReady #UGC
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This is a great article on UGC and if you want to market your business using UGC in your Social Marketing Mix, then this is a must read.
“It’s no surprise that marketers love acronyms. In fact, I think every industry has it’s own set of acronyms that usually evoke an eye roll when dropped in a business meeting.

#UGC #Brandovative #SocialContent
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A diamond in the rough… The Brandovative team designed and created a website for my business that is outstanding. I was included in every aspect of the process and now I understand how important having a fully optimized website is to my business. The best part is that they handle everything for me so I can focus on running my business.
Brandovative promoted my brand and amplify my content, while protecting my brand equity. Thank you Brandovative!
Matt R.
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Hello, I have an old google plus account with old information and i have no access to it. I want to delete it how do I do that, any ideas or who to contact at google to do so?

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Are You Ready?
For nearly a year, Google has used mobile-friendliness as a ranking factor in searches. But now the search giant is taking it one step further.
Beginning this month, all pages of your website must be mobile-optimized or your rank in Google's search results may drop.
While many are calling this change "MobileGeddon 2," it doesn't have to be the end of the world for your website.
It's not too late to reclaim your rank and ensure Google searchers find your website. We have the tools, ready to make your site mobile-friendly and at a great price. Plus, once your mobile site is live, Google will automatically highlight it in search results!

Ask us how you can be ready and top of your competition.

#Brandovative #SEO #MobileReady
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I can’t thank Brandovative enough for their excellent service. I couldn’t understand why I wasn’t showing up in Google when I searched for my company. After speaking with Jason, he explained how websites get ranked and recommended his SEO program. I was skeptical about paying for SEO, but I sure am glad I did. SEO goes hand in hand with content marketing. Brandovative tailored my content to make it easier for Google to find and index my pages. After just a few months my company can be found on top search result pages of Google for over 700 search terms! My phone is ringing and I am happy.

#Brandovative   #InnovativeMediaSolutions #SEO
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6 Social Media Practices That Boost SEO
Optimizing Your Posts for Searches. This strategy also relies upon pre-existing content, but it opens a secondary channel for search. In addition to news articles and Knowledge Graph entries, Google also tends to favor popular social media updates in the top sections of its SERPs. It’s a key, somewhat temporary position you can attain by making sure your posts are optimized for the opportunity.

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