I think you know this, but the point of my post is less homage to Mr. Jobs, and more about the positive possibilities when focus-group-by-the-millions is removed from any given 'editorial process'.
Most of us know nothing about coffee beans, but we like to think we know what good coffee tastes like, right?
So if polled by someone like Starbucks, we'd all respond, "pick the biggest, blackest and juiciest beans." That'd probably make the worst coffee, right? That's why we leave that to the professionals (or coffee bean 'editors'), no?