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Adam Boettiger
Attended Western Governors University
Lived in Portland, Oregon
144 followers|18,926 views
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Adam Boettiger

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Five Tips for Preventing Eye Strain for Power Mobile Users (and their children)
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I actually developed an eye disorder using my monitor. I had to turn the brightness to the minimum otherwise I get little blue flashes of light from time to time.
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Adam Boettiger

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iCloud FAIL.
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Adam Boettiger

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Chris Brogan originally shared:
 
Attention and Intention, not Engagement

People say they want "engagement," but I'm not so sure. I think that most people, when we look at ourselves on the customer/client side of the equation, really want attention. We want to feel seen and heard. We want someone to understand us.

I wrote up some thoughts about this, plus shot a quick video:
Violette Smiling. I think that when marketers and PR practitioners talk so often about “engagement” and trying to understand its mechanics, I feel that what most people seek is “attention” and then “i...
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Adam Boettiger

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Not sure what this says about G+... One of the absolute brightest minds in the industry has almost 20,000 people waiting with baited breath for him to say something - anything; and he is silent. Not one post. I interpret this to mean, "We really, really, really value what Dave has to say; but the fact that he is silent means that G+ may just be YATC - Yet Another Thing to Check, and go to the Wave Graveyard..."

If Attention is Finite, which it is, there can only be a finite number of players in this space. - AB
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I hope the teenagers stay on Facebook, I mostly follow Google plus now. 
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Adam Boettiger

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One of the most critical things that most brands get an "F" at is the concept of Failing Fast. Just get it live. The interesting thing? It's not "brands" that are afraid. It's PEOPLE. So if you lead a brand, think about whether or not you are giving your people permission to Fail Fast or whether you are creating a Culture of Fear in which your leadership team is afraid to try new things for fear of losing their job if they fail, because their fear and reluctance to take calculated risks DIRECTLY reflects on both the image and the success of your entire brand.
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And if you are reading this and don't understand the concept of Failing Fast, ask me.


And by "directly reflects", I'm not referring to brand image. I'm referring to SUCCESS and REVENUE. If you are on the Executive Team and reading this, those are both terms that you can relate to. GIVE your people permission to fail. If they haven't failed at least three times in the first year you hire them, they're not doing their job and you're created a Culture of Fear at your company. When your employees are afraid of losing their jobs for fear of thinking differently or trying new things, this DIRECTLY impacts the bottom line of your brand's revenue. Forget brand image for a moment. Let's get real and talk bottom line P & L.

Turn off your phone for two minutes, sit and think about what I wrote here. Do you need to hold an emergency staff meeting today? Do you need to change your mindset?

It starts from the Top down, so if your mindset is to Fear Change rather than embrace it, that will be adopted by your staff and eventually your Board of Directors will learn the concept of Failing Fast.

If the Top People at a brand are afraid to take calculated risks, and they are unwilling to change their ways, then the only solution is a regime change at the Executive Team and Leadership Level.

Think about that. Turn off your phone. Sit quietly, breathe, and take time to think about that.

And then get out and make today your best day of the year.
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Isn't it time that we raised the bar just a little bit and changed the unofficial corporate motto from "Don't Be Evil" to "Do Good"? "Evil" is a such a subjective and nebulous word that changes almost every day.
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Adam Boettiger

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Guy Kawasaki originally shared:
 
(Fri05) Another great Steve story: why/how his car never had license plates. As I recall, his black Mercedes way back in 1984 didn't either.

http://www.leftlanenews.com/why-steve-jobs-sl55-amg-never-had-license-plates.html
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Adam Boettiger

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I want to do short, recorded phone interviews (15 mins - 30 mins at most) with entrepreneurs who have successfully taken ideas, domain names and built Lifestyle Businesses around them as income streams. Who would you recommend that I seek to interview?
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Adam Boettiger

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One of my business income streams is Wholesaling domain names. Today only, LAWYEROUTPOST.COM/NET/ORG, $600 for the pack. Registrar is GoDaddy. I am the Admin and will push today to the first interested buyer. Great lead-gen site, forum or resell them at Retail to Lawyers.com. I don't have the patience for Retail, but I do like quick deals. They are easily worth 5X to 10X at Retail. Interested or know someone who is, email adam at nameagent.com.
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Adam Boettiger

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Some gorgeous views of the Earth from an 18,000 ft skydive I did last week here in Oregon just south of Portland. The drop zone is about 20 minutes drive from my home.
Filed Under: inspiration. About Adam Boettiger. Practicing digital minimalist living in Portland, Oregon. I have a love/hate relationship with email. I write as often as I can, enjoy reading and also ...
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Have him in circles
144 people
Jan Vandenbos's profile photo
John Picard's profile photo
Martin Bellinger's profile photo
best channel's profile photo
Mark Meenhorst's profile photo
Jeff Einstein's profile photo
Leslie Laredo's profile photo
Ron Bailey's profile photo
Fiona C's profile photo
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I have an active marketing consultancy helping clients leverage digital marketing; I developed and teach a course called "Email Boot Camp"; I'm writing a book on Focus, Attention & Minimalism; I'm also open to exploring employment opportunities. Leave voicemail at 503.451.3580 or via email at adam at adamboettiger dot com.
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Portland, Oregon - Frankfurt, Germany
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503.451.3580
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US Army Veteran, Air Assault School Graduate, 17 years agency-side & client-side experience internet marketing / digital marketing touching most all areas of the sector (1994 to Present)
Education
  • Western Governors University
    Marketing
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