And if you are reading this and don't understand the concept of Failing Fast, ask me.
And by "directly reflects", I'm not referring to brand image. I'm referring to SUCCESS and REVENUE. If you are on the Executive Team and reading this, those are both terms that you can relate to. GIVE your people permission to fail. If they haven't failed at least three times in the first year you hire them, they're not doing their job and you're created a Culture of Fear at your company. When your employees are afraid of losing their jobs for fear of thinking differently or trying new things, this DIRECTLY impacts the bottom line of your brand's revenue. Forget brand image for a moment. Let's get real and talk bottom line P & L.
Turn off your phone for two minutes, sit and think about what I wrote here. Do you need to hold an emergency staff meeting today? Do you need to change your mindset?
It starts from the Top down, so if your mindset is to Fear Change rather than embrace it, that will be adopted by your staff and eventually your Board of Directors will learn the concept of Failing Fast.
If the Top People at a brand are afraid to take calculated risks, and they are unwilling to change their ways, then the only solution is a regime change at the Executive Team and Leadership Level.
Think about that. Turn off your phone. Sit quietly, breathe, and take time to think about that.
And then get out and make today your best day of the year.