Keeping in mind that I am an utter layperson in this particular subcategory who may be schooled shortly by someone with a Master's degree in genetic counseling...
In short, ethically, it seems shady as hell. I can attest from working in healthcare on and off that you never, ever deliver results via the mail, you always have someone there to give them straight answers and prognosis information.
Also, everything they offer you information about is strictly carrier info. They don't tell you if you have the active gene for breast cancer - they tell you if you're a carrier, which is a fantastic way to sell more tests to the rest of the family. They do that to skirt the law on what you can tell someone without offering counseling and support, and it preys on insecure worried people who want to become parents.
And most of all, it really bugged the shit out of me that they hid the information about women getting less information from their testing than men do on a tiny subset page. I mean, obviously, it isn't a surprise to me because I have absorbed a fair amount of information about chromosomes from said Master's Degree Haver, but it took me some thorough searching to find it on their website, which means that it's probably off the beaten track on purpose.
I mean, yes, the research is clearly out there in a decently advanced high school science class these days. Women do not inherent haplogroup information from men because they don't have Y chromosome, that makes sense. But to the average person who went to school before 1998 or so, that information is really spotty and requires digging.
So you pay $200 to get information that doesn't actually tell you anything about your personal risks, they hide that women get less info on an off-the-track subpage, and as far as I can tell the haplogroup information is spotty as hell, too. I mean, I'm not saying it's the worst thing I've ever run into, but it's pretty scammy, or at least, scammy enough that I won't give them my money.