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"In the recently released California Water Action Plan, it recommends how businesses can address water scarcity, with goals for management over the next five years. On a broad level, the plan describes 10 goals, such as making conservation a way of life."
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"Sonoma County winemakers are joining together to create the first 100% sustainable wine region in the world.  Sonoma County Winegrowers says it’ll get to their goal in five years."
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"In the latest US solar jobs census, National Solar Jobs Census 2013, US solar jobs were up about 20% since the last solar jobs census, which was dated through September 2012. During this time, overall US employment grew 1.9% in this period, so US solar jobs grew about 10X faster."
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"Aviation titan Boeing is seeking to help airlines fly in a more environmentally sound way. They reported that they are stepping up efforts to expand the use of sustainable aviation biofuel by seeking FAA approval for aircraft to fly on “green diesel.” According to Boeing, “green diesel” emits at least half the carbon dioxide as traditional petroleum-based jet fuel."
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"Being seen as a greenwasher can damage your company’s reputation. Misleading advertising can expose marketers to risk and greenwashing can affect the bottom line if customers shift their purchases to more trustworthy competitors."
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"Cost savings are just one of the benefits of implementing energy efficiency measures in your business. Reduced pollution, improved health and reduced strain on our water supply are other big benefits of opting for energy efficient options."
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"Green buildings create many benefits like reduced emissions and energy demand and make for happier and healthier employees. The US Green Building Council has set out to quantify exactly how much LEED certifications are helping make buildings cleaner and greener while plotting a course for the future of green building."
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"Traditionally semi-trucks expend as much as 50% of their power pushing air out of the way, but the new AirFlow BulletTruck has a more aerodynamic design that allows it to slice through the air.  AirFlow Trucks new design more than doubles the fuel economy of traditional designs by improving aerodynamics and efficiency."
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"Support for clean energy jumped to a 51% average favorability rating in 2013. Out of ten technologies ranging from clean energy to energy efficiency, all but one increased in popularity this past year. Solar was seen as especially favorable with 79% of respondents responding positively."
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"A new NRDC report lists benefits of commercial real estate owners investing in green infrastructure: increased rents and property values, increased retail sales, energy savings, local financial incentives (such as tax credits, rebates, and stormwater fee credits), reduced infrastructure costs, and more."
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