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Erica Ayotte
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Social Strategy Consultant
Social Strategy Consultant

437 followers
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Phew! Starting a new job means that my blog game suffers. Gotta pay the bills. But I'm back in it. 

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The only drawback to this is that awkwardstockphotos.com will take a hit.

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And the headline of the day goes to...

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Fascinating perspective from artist Molly Crabapple:

"But the line between interior and exterior is never clear. Glass Gaze lasted an hour. My iPhone is glued to my hand. The iPhone can’t see inside me, but it’s changed my insides. It has made me more confident in strange cities—I won’t be lost. It puts the sum total of human knowledge in my palm. It has made me more distracted, more connected, more obsessed with pellets of affection from those I love"

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This is a good anti-listicle listicle. 
Find out which 14 predictions for 2014 experts disagree with. http://tnw.co/JvEa3r
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Nice piece by +MarketingProfs about +Instagram advertising. 

Though it has always been the case that advertising only works (or works best) on those who are primed to receive it, social advertising has thrown that reality into the stark light of day. 

Opt-in is ultimately the strongest signal of interest. As marketers we should be focusing in on how we get more people to care first, and use that segment as a benchmark for an "addressable market." 

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Can't say I necessarily agree with the title, but I certainly agree with +Tara Hunt 's thoughts here. Especially: 

"What really baffles me is the demands that brands make of social media marketing when they pay a fraction of the price to use it. They’ll hire interns and junior staff to run it, they’ll lowball agencies and consultants (“I pay you what for a couple of FB posts?! I can get my kid to do that!”), they get impatient and want instant results without being willing to invest the thought needed or take risks, they’ll tack on a social media strategy (which has no strategy) to a made-for-television and magazine ad campaign thinking that it’s yet another direct marketing channel" 

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all.the.time.
Stephan Spencer offers smart tips for effectively using memes in your marketing campaigns --http://mklnd.com/1fFNQpO
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I have to think that this is not only a reaction to adults "invading" a space which was once reserved for friends, but also against the prying eyes (and advertising dollars) of brands. This youthful urge to slip beyond the gaze of Big Brother using a different language or slang isn't anything new, but the speed at which technology allows the "adults" to catch up also urges the "kids" to stay a half step ahead . 

When a medium is more ephemeral and loosely connected, it's harder to pin down how to commoditize it, which is I think why SnapChat and Twitter are gaining popularity vs. FB.

What I find most interesting is while people use these mediums to be heard and understood by their peer group, but still seek separation from other groups of people. There's been a lot of digital ink spilled about how Facebook or social media in general has turned us all into self promotional blabberers. Which is true to some extent, but on the other hand the desire for the mysterious and private is still strong. 

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Good stuff here. Every channel is a contributor and I think it's relatively rare (especially in #B2B  purchase decisions) that social will be the last and converting step in the process. Finally some movement around the last touch attribution model. 

"The new Google Analytics advanced segments allow you to reveal visitor insights across multiple visits and tie the customer journey together. Visitor-level data includes lifetime value, campaign source of first visit, days to purchase, etc. – the type of metrics that allow you to look at multi-visit and multi-channel data and the cumulative effects of your marketing efforts. For the first time, we can see the complete journey of our visitors in #GoogleAnalytics." 
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