- ANPIDirector - Internet Marketing, 2012 - present
- broadvoxDirector Marketing, 2012
- nonstop technologies
Malachi Threadgill joined ANPI in August 2012 as the director of digital marketing. Malachi directs website development for ANPI and leads all aspects of digital marketing including Inbound, Search Engine Optimization (SEO) and Pay Per Click (PPC) digital campaigns. In addition to these responsibilities he oversees ANPI’s social media efforts through Facebook, Twitter and LinkedIn. As a key leader within the marketing team, Malachi leverages ANPI’s digital footprint to increase revenue and brand recognition by utilizing digital media to present ANPI’s unique products and services to prospective customers. Since joining the company, Malachi has increased visits to www.anpi.com over 150% and delivered 800+ qualified leads to the ANPI sales organization within the first six months.
Prior to joining the company Malachi served as the director of marketing for Broadvox where he launched their digital marketing strategy and was responsible for SEO, PPC campaigns as well as social media. Malachi drove over 30,000 visits per month when he implemented the first digital campaigns to raise cancer awareness for both Mayo Clinic and Johns Hopkins. In addition to national campaigns, Malachi delivered granular state-level campaigns for an education SaaS provider where he increased web traffic 30% to achieve 50 mm annual unique visits.
Malachi is a graduate of the University of Texas at Dallas where he earned his bachelor’s degree in business administration.
- University of Texas at Dallas
- JJ Pearce