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Laurence Kerrick
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Laurence Kerrick

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Laurence Kerrick

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Infographic - what people think of advertising in general.  Stats are average. 

My view is that ads are great to build presence and awareness and to boost trust & equity in the subconscious.  However ads rarely help with purchase decisions, as you need word of mouth, authentic content and a strong call to action to tap that inherent equity existing in already in your mind. Boom, then we purchase!


http://blog.hubspot.com/blog/tabid/6307/bid/34135/76-of-people-think-advertising-is-exaggerated-infographic?source=Blog_Email_%5B76%25%20of%20People%20T hink%20%5D
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