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Ryan Wallman
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[NEW +HOT COPY PODCAST] If you've ever wondered whether to specialise your copywriting to a niche, today's podcast is for you!

We’re talking to +Ryan Wallman Head of Copy at Wellmark, a Melbourne creative agency that specialises in healthcare and pharmaceutical communications.

Ryan has an alter ego Dr Draper on Twitter and is a well known name in copywriting circles.

Tune in to learn:
* What a Head of Copy job entails
* How Ryan started out as a copywriter
* Advice for copywriters considering specialisation
* Qualifications to become a medical copywriter
* Tips for breaking into agency land
* Ryan's biggest challenges in his copywriter career
* Ryan's creative process
* Tips for newbie copywriters

Tune in on:
iTunes: http://apple.co/1Lbiirx
Stitcher: http://bit.ly/1NSdqYF
The HC website: http://www.hotcopypodcast.com/podcast-24-interview-with-ryan-wallman/

Thanks to +Andrea Rowe for the fab review we read out on the show! If you want your review read out, head to iTunes or Stitcher and leave us your thoughts!
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I definitely wouldn't call myself a digital media strategist, but I won't complain.

http://451heat.com/2014/12/10/28-top-digital-media-strategists-to-watch-in-2015/
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Where do you end up on our festive flowchart?
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My marketing predictions for 2015. Bet your house on them.
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Hilarious.
I wrote an email to the company formerly responsible for running Melbourne trains, Connex (may they rest in peace).
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The man is a genius.
“Personalization” - new cartoon and post on the perils of bad personalization http://tomfishburne.com/2014/11/personalization.html
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Tom nails it, as usual.
“Data-Driven Marketing” - new cartoon and post on why marketing needs more than data alone http://tomfishburne.com/2014/11/data-driven-marketing.html
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