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Walter Pike
Works at PiKE
Attended St Andrews College
Lives in Johannesburg
2,001 followers|32,124 views
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Walter Pike

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Amanda Sevasti is a well-known commentator on all things digital and a judge at the Bookmark Awards for 2015. She's been sharing her judging experience on Twitter...
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Walter Pike

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Zelda la Grange has done remarkably well in her career, but from writing a best-selling book about her job as Nelson Mandela's personal assistant, she must have thought she was Superwoman when she changed her Twitter profile name to Zelda van Riebeeck and started sounding off...
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Walter Pike

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This is how I see it.
Although I've spent many years in advertising, I don't attend ad industry events as frequently as before...
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Very good. We all know this or do we?
Discover how to tell the right marketing story so you can capture attention, entertain, enlighten, and persuade all in the course of just a few minutes.
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At the opening night of Australian show #boysinthebandsa at the Mandela at the joburg theatre on their first internal tour. It's a great show.
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Walter Pike

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Amanda Sevasti is a well-known commentator on all things digital and a judge at the Bookmark Awards for 2015. She's been sharing her judging experience on Twitter...
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Walter Pike

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I have been working with social media for a really long time now, have seen it when there were just over a 100 people on twitter in SA, Where my 3rd year advertising class hadn't even heard of it to how it is shaping the world today.
But its really being seen through two lenses, that of the advertisers and that of the users.
Something to think about.
In the early evangelist days of social media, we spoke a lot about 'joining the conversation'. The idea was that social media is word of mouth on steroids...
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Walter Pike

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My latest mumblings
All election campaign managers know the importance of targeting the swing voters. The theory is that in any campaign, there's a group of voters who will support one political party or another no matter what...
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Well they are pretty doff then
Last year, we published the results of user tests which found that 41% of users were unaware of the distinction between paid ads and organic listings.
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People
In his circles
2,342 people
Have him in circles
2,001 people
Abraham Thiefy Mahlobo's profile photo
Ryan Pfeiffer's profile photo
Marius van Rensburg's profile photo
jonas moapolela's profile photo
Sizankosi Mahlasela's profile photo
Susan van Vuuren's profile photo
Brett Loubser's profile photo
Porche Shatta's profile photo
Marc Smith's profile photo
Work
Occupation
New Marketing consultant, Advertising & Social Media Consultant and Academic
Employment
  • PiKE
    New Marketing consultant, Advertising & Social Media Consultant and Academic, present
  • Ford
  • Specialised Exhibitions
  • The White House -,advertising agency
  • Nissan
  • Y&R
  • AAA School of Advertising
  • PiKE | new marketing
  • walterpike.com
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Johannesburg
Previously
Addo, Eastern Cape, South Africa - Cape Town - Pietermartizburg - Grahamstown - Port Elizabeth - Addo - Pretoria - Graaff Reinet
Story
Tagline
Thinker/writer/speaker/teacher/consultant - Marketing in a social world
Introduction
I used to farm oranges and bred a racehorse, was an ad man, a strategist and an academic. I now consult to brands and agencies about marketing in a social world. I also provide the skills they need to operate in this world through The Digital Academy. I am a Polo Player, fly fisherman, and photographer.
Bragging rights
"Do you know who I am? " (Laughter)
Education
  • St Andrews College
    Matric
  • School of Business Leadership
    Master of Business Leadership
  • University of South Africa
    Bachelor of Commerce
  • University of Natal
    Bsc(Agric)
  • School of Business Leadership
    Master of business leadership
Basic Information
Gender
Male
Birthday
May 25
Wonderful relaxed place, beautiful fields.
Public - a year ago
reviewed a year ago
1 review
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