Do you know which company has the world's largest internet advertising presence? Or how much the world's most expensive advertising campaign is? Yep, these types of records exist and they're approved by the committee at Guinness World Records!
Admit it, when you see the Christmastime M&M commercial you feel all warm and fuzzy inside, don't you? 'Red' and 'Yellow' are great examples of effective brand characters. Who else made the list? Find out!