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z2solutions
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DO YOU KNOW YOUR CONSUMER?
DO YOU KNOW YOUR CONSUMER?

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#SocialMedia Interactions vary a huge amount by Gender - read all about it on the blog! http://ow.ly/QIpfP #KnowYourTargetMarket
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#Millennials are the new "in" demographic - but how are brands supposed to get their attention?? http://ow.ly/NCRDe
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#MothersDay is this Sunday, do you know what your Mum REALLY wants? @ThinkwithGoogle has the answers #ThinkWithGoogle http://ow.ly/MEi30
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Understanding the digital consumer can give organizations valuable insight into their customers! #ADA   #demographics   #analysis  

And read more about Advanced Demographic Analysis in our whitepaper!
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z2solutions carried out demographic analysis for a beverage company wishing to determine if a local store’s customer demographics would match up to their own, to assist in distribution choices.
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z2solutions analyzed the demographic data of over 1000 Hunger Games fans to determine who the ‘typical’ Hunger Games fan is - check it out!


#hungergames   #hungergamescatchingfire  
#stats   #demographics  
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In order to accurately segment your target audience and determine the correct strategic direction your campaigns should take, you first need to understand your consumer and the buying process.
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We found this interactive infographic by +GlobalWebIndex to be amazing! It focuses on behaviors in the US. 

#demographics   #statistics   #US  
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SOCIAL MEDIA DEMOGRAPHICS in 2013
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Netflix has changed the way we watch TV. Gone are the days of eagerly waiting the next episode to see if your favorite character would make the morally questionable decision or take the high ground, the new way to consumer TV is through binge-watching – at least according to a recent Netflix survey.
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