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Executive Advertising Group (EAG Group)
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Executive Advertising Group (EAG Group)'s posts

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The marketing and advertising industry has the lowest average open rate (25%) for sales emails.
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A company’s visual system and tone of voice is similar to how a person dresses and talks; It’s how they express themselves to the world.
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A brand is every single customer touch point.
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A brand story is the complete narrative that surrounds a business. It shows not only how you do business, but why you're there in the first place, and how you're uniquely qualified to help solve your customer's problems.
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Only through an upgrade in its definition, justification, methodologies, and metrics can enterprises deliver on the promise of influencer programs to humanize the brand.
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Although Google never admitted to making any changes, countless experts in the SEO community noticed big changes to local search results.
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A robust media planning strategy is based on more than simple media mix analytics. You need to uncover specific, audience-based insights to improve the accuracy of your campaigns.
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Work on building fans, not followers. Would you rather have 10,000 followers or $10,000? You can get to that price point even with 1 fan.
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Professional doesn’t have to mean stuffy – and thankfully, branding also gives room to include and showcase your personality. Your personality is important in your business, especially if you are strictly online. People want to buy from people – not big, huge corporations with no names.
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Pinterest can be a great way to reach your local communities. Use Place Pins - users can tag specific addresses, such as a business’s physical location or city, so the board then shows up in searches of that place.
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